Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)

Homestead Studio; Town of Greenville (WI); Remote; USD 50,000 - 80,000; Full time

Job summary

An innovative email marketing agency is seeking a dynamic Email + SMS Strategist to join their team. In this fully remote role, you will manage client relationships and implement strategies to optimize customer engagement through email and SMS channels. Collaborating with creative teams, you'll analyze campaign performance and recommend innovative approaches to enhance client success. This position offers exciting career growth in a forward-thinking environment that values creativity and impact-driven work. If you're passionate about email marketing and eager to make a difference, this opportunity is perfect for you!

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401K Matching

15 Days PTO

Wellness Credit Benefits

Paid Holidays

Career Growth Opportunities

Flexible Work Environment

Qualifications

• 2+ years of experience in email marketing with a focus on strategy.
• Hands-on experience with Klaviyo, Postscript, or Attentive.

Responsibilities

• Manage client accounts and oversee email + SMS strategy.
• Coordinate email production from ideation to deployment.
• Execute and analyze email reporting with recommendations.

Skills

Email Marketing

Client Relationship Management

Analytical Skills

Problem-solving

Communication Skills

Education

Bachelor's Degree

Tools

Klaviyo

Postscript

Attentive

Job description

Homestead Studio

We are an email marketing agency specializing in growing eCommerce brands by creating exciting, engaging, and personalized messaging across email and SMS channels. Our expertise in email and SMS marketing allows our clients to cultivate relationships with potential customers and build lasting relationships with current customers to create lifetime value.

Position Overview
The Email + SMS Strategist will be an important member of the Email + SMS team and will report to the Head of Strategy. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels.

This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix and manage a team. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.

Responsibilities

1. Serve as the primary point of contact and relationship manager for assigned client accounts
2. Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
3. Assist with logic for email + SMS campaigns and automation
4. Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
5. Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
6. Work closely with the creative team to identify trends, share learnings, and recommend new strategies
7. Coordinate projects for new email triggers, transactional emails, and special projects
8. Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Qualifications

1. Preference for bachelor’s degree
2. At least two years of experience in email marketing
3. At least one year of experience managing Email + SMS accounts and providing strategy
4. Hands-on experience with Klaviyo / Postscript / Attentive
5. Experience segmenting email and SMS lists
6. Client relationship management experience
7. Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
8. Excellent communication and analytical skills
9. Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
10. Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
11. Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams

Benefits

1. Health, Dental & Vision (fully covered by Homestead) + 401K matching available
2. 15 Days PTO (prorated based on start date), plus 11+ paid holidays
3. Wellness credit benefits
4. Diverse and forward-thinking environment
5. Exciting career growth opportunities
6. A company culture that values freedom, responsibility, and impact-driven work

Additional Information
This is a fully remote role.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at [e-mail].