Electronics Product Marketing Lead: NPI & Campaigns

NBMBAA; Maplewood (MN); On-site; USD 165,000 - 201,000; Full time

Job summary

3M is seeking an Electronics Product Marketing Manager to plan and execute marketing initiatives across its Electronics portfolio. You will coordinate with Product, Portfolio, Vertical Marketing, Integrated Marketing, Sales and Digital teams to ensure launch readiness and compelling, customer-focused content.

You will drive product discovery, develop toolkits and guidance, and track performance while maintaining brand consistency.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications, Engineering (completed and verified prior to start)
• Three (3) years of combined experience in product marketing, B2B marketing, content development, campaign support, sales enablement, project management in a private, public, government or military environment

Responsibilities

• Plan and execute product marketing initiatives across 3M’s Electronics portfolio.
• Collaborate with Product and Portfolio teams, Vertical Marketing, Integrated Marketing, Sales, Application Engineering, Digital, Field and Channel Marketing to improve NPI readiness, product discovery, content health and seller enablement.
• Coordinate NPI launch packages, including target applications and audiences, approved claims, technical proof, comparison content, digital assets, demonstrations, sales guidance and launch-readiness tracking.
• Support Electronics campaigns with accurate product content and proof.
• Develop product toolkits, data sheets, selection guides, FAQs, comparison tools, presentation content and customer-outreach materials.
• Translate product capabilities into customer relevance across display, optical films, bonding, conductives and EMI, assembly, thermal, abrasives and polishing, and validated industrial applications.
• Coordinate content development, review, approvals and updates with Integrated Marketing, Digital, Brand, Legal, Regulatory and agency partners.
• Support Field and Channel Marketing with approved product content, partner-ready tools and localization inputs while maintaining product truth and brand consistency.
• Track launch milestones, asset completion, content utilization, product-content health and marketing performance, and recommend improvements.
• Manage assigned projects and budgets with attention to timing, quality, usability and follow-through.
• Maintain knowledge of Electronics customers, applications, competing solutions and market trends to strengthen product relevance over time.

Skills

Product marketing

B2B marketing

Content development

Campaign support

Sales enablement

Project management

Education

Bachelor's degree or higher in Marketing, Business, Communications, Engineering

Job description

3M is seeking an Electronics Product Marketing Manager to plan and execute marketing initiatives across its Electronics portfolio. You will coordinate with Product, Portfolio, Vertical Marketing, Integrated Marketing, Sales and Digital teams to ensure launch readiness and compelling, customer-focused content.

You will drive product discovery, develop toolkits and guidance, and track performance while maintaining brand consistency.