Electronics Product Marketing Manager

3M; Maplewood (MN); On-site; USD 165,000 - 201,000; Full time

Job summary

3M is seeking an Electronics Product Marketing Manager to drive marketing initiatives for its electronics portfolio. You will collaborate across product, portfolio, digital, and field teams to turn product strategy into customer-facing content and successful launches.

The role emphasizes coordinating NPI packages, maintaining product content, and supporting campaigns with accurate product information while ensuring brand consistency.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications, Engineering.
• Three (3) years of combined experience in product marketing, B2B marketing, content development, campaign support, sales enablement, project management in a private, public, government or military environment.

Responsibilities

• Plan and execute product marketing initiatives across 3M’s Electronics portfolio.
• Coordinate content, enablement, and launch-readiness for NPIs.
• Support field campaigns and optimize product discovery and content health.

Skills

Strong writing

Editing

Presentation

Organization

Attention to detail

Education

Bachelor's degree or higher in Marketing, Business, Communications, Engineering

Tools

CRM

Content management

Marketing automation

Microsoft Office

Job description

Job Description

Job Title: Electronics Product Marketing Manager

Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it is equally important that the company you choose and its leaders will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position also provides an opportunity to transition from other private, public, government, or military experience to a 3M career.

Impact You'll Make in This Role

As the Electronics Product Marketing Manager, you will plan and execute product marketing initiatives across 3M’s Electronics portfolio, helping convert product strategy and technical truth into launch-ready, customer-relevant content. You will work across Product and Portfolio teams, Vertical Marketing, Integrated Marketing, Sales, Application Engineering, Digital, Field and Channel Marketing to improve NPI readiness, product discovery, content health and seller enablement.

In this role, you will make an impact by:

• Work with the Vertical Marketing leaders for Consumer Electronics, Semiconductor and Data Center to co-develop product and portfolio marketing plans aligned to Consumer Electronics priorities, product roadmaps and vertical growth opportunities.
• Creating and maintaining positioning, value propositions, messaging, claims inputs, application guidance and product content in partnership with technical and portfolio owners.
• Coordinating NPI launch packages, including target applications and audiences, approved claims, technical proof, comparison content, digital assets, demonstrations, sales guidance and launch-readiness tracking.
• Supporting Electronics campaigns with accurate product content and proof.
• Improving product discovery and content health across websites, Digital Materials Hub, Ask3M, sales tools and other approved repositories.
• Developing practical enablement such as product toolkits, product data sheets, selection guides, FAQs, comparison tools, presentation content and customer-outreach materials.
• Working with Vertical Marketing to translate product capabilities into customer and application relevance across display, optical films, bonding, conductives and EMI, assembly, thermal, abrasives and polishing, and validated industrial applications.
• Coordinating content development, review, approvals and updates with Integrated Marketing, Digital, Brand, Legal, Regulatory and agency partners.
• Supporting Field and Channel Marketing with approved product content, partner-ready tools and localization inputs while maintaining product truth and brand consistency.
• Tracking launch milestones, asset completion, content utilization, product-content health and marketing performance, and recommending improvements.
• Managing assigned projects and budgets with strong attention to timing, quality, usability and follow-through.
• Maintaining knowledge of Electronics customers, applications, competing solutions and market trends to strengthen product relevance over time.

Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher in Marketing, Business, Communications, Engineering (completed and verified prior to start)
• Three (3) years of combined experience in product marketing, B2B marketing, content development, campaign support, sales enablement, project management in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Experience in consumer electronics, electronics materials, adhesives, films, components, industrial technology or an adjacent technical market.
• Experience coordinating multiple projects, stakeholders and deadlines.
• Experience supporting product launches or NPI commercialization and developing customer-facing or sales-enablement content.
• Ability to interpret technical information and build clear, accurate, audience-relevant messaging.
• Familiarity with product content lifecycle management, digital asset management, claims and approval workflows, and accessibility considerations.
• Strong writing, editing, presentation, organization and attention-to-detail skills.
• Experience with digital content, websites, campaign assets, webinars, events or partner enablement.
• Familiarity with marketing metrics, content utilization, launch-readiness reporting and budget tracking.
• Proficiency in Microsoft Office; familiarity with CRM, content-management, digital-asset or marketing-automation platforms.

Work Location

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

Travel

Up to 20% travel depending on customer, event and business needs.

Relocation

May be authorized. Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life, both physically and financially.

Compensation

The expected compensation range for this position is $164,612 - $201,193, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience.

In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.).

• Medical
• Dental & Vision
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits
• etc.

Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

Policies

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Equal Opportunity

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

About 3M

At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world.

Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.