Educator-Focused Content Marketing Manager

TrulyHired; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Colibri Group is seeking a Content Marketing Manager for the Professional Learning portfolio at Moreland University. You will own the go-to-market calendar, craft compelling content, and lead launch efforts for on-demand courses, learning journeys, and micro-credentials designed for educators.

You’ll collaborate with faculty, subject matter experts, and marketing partners to write, position, and promote educational offerings, using data to improve engagement and scale growth across the educator

Qualifications

• Bachelor's degree is required or equivalent experience.
• Experience creating and launching educational marketing content.
• Ability to translate complex concepts for educators and teachers.

Responsibilities

• Own the professional learning portfolio and launch calendar; manage courses and learning journeys.
• Lead projects from concept to launch with faculty, SMEs, and partners; ensure timelines.
• Create landing pages, emails, blog content, and sales enablement materials.
• Develop go-to-market strategies to drive awareness, registrations, and subscriptions.
• Use learner feedback and data to improve offerings and grow the learning portfolio.

Skills

4+ years content marketing experience

Excellent writing and editorial skills

Educator/audience marketing experience

Project leadership & cross-functional

Education

Bachelor's degree required

Degree in marketing/communications/education/instructional design/English/journalism preferred

Tools

Content management platforms

Email marketing platforms

Learning management platforms

Analytics & performance tools

AI-assisted content tools (Claude)

Job description

Colibri Group is seeking a Content Marketing Manager for the Professional Learning portfolio at Moreland University. You will own the go-to-market calendar, craft compelling content, and lead launch efforts for on-demand courses, learning journeys, and micro-credentials designed for educators.

You’ll collaborate with faculty, subject matter experts, and marketing partners to write, position, and promote educational offerings, using data to improve engagement and scale growth across the educator