Education SEO Specialist: Grow Organic Traffic

Stride, Inc.; Baton Rouge (LA); Remote; USD 23,000 - 36,000; Full time

Job summary

Stride, Inc. is seeking an experienced SEO Specialist contractor to support organic search performance across multiple K12-powered schools’ digital marketing efforts.

This SEO-first role focuses on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages to help families discover schools via organic and AI-driven search. You will conduct keyword research, optimize pages, and provide monthly performance updates while ensuring quality communications and

Qualifications

• Three or more years of hands-on SEO experience in-house or agency, or equivalent combination of education and experience.
• Strong keyword research and search intent mapping skills.
• Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics.
• Proven ranking and traffic improvements supported by specific examples.
• Working knowledge of indexation, canonicals, internal linking, and structured data.
• Excellent written communication and ability to create SEO-optimized content.

Responsibilities

• Conduct keyword research and search intent analysis for assigned pages and topics.
• Perform on-page optimization including title tags, meta descriptions, headers, body content, and internal linking.
• Execute content refreshes on priority pages based on ranking and traffic data.
• Apply local SEO best practices to individual school location pages and geographic targeting.
• Flag technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
• Build data-backed content briefs with target keywords, intent, and structure.
• Review and optimize content from writers before publication.
• Follow established SEO guidelines and templates across the subdomain network.
• Provide monthly performance updates on optimized and refreshed pages including rankings, traffic, and engagement.

Skills

Keyword research

SEO analysis

Content optimization

Google Analytics

Google Search Console

On-page optimization

Internal linking

Independent work

Tools

SEMrush

Ahrefs

BrightEdge

Schema markup

Job description

Stride, Inc. is seeking an experienced SEO Specialist contractor to support organic search performance across multiple K12-powered schools’ digital marketing efforts.

This SEO-first role focuses on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages to help families discover schools via organic and AI-driven search. You will conduct keyword research, optimize pages, and provide monthly performance updates while ensuring quality communications and