EdTech SEO Specialist (Contract) – Local & Content

Stride, Inc.; Saint Paul (MN); Remote; USD 23,000 - 36,000; Full time

Job summary

Stride, Inc. is seeking an experienced SEO Specialist contractor to support organic search performance across multiple K12-powered schools’ digital marketing efforts.

This SEO-first role focuses on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages to help families evaluate options via organic search. The role requires 3+ years of SEO experience, proficiency with SEMrush/Ahrefs, GSC, GA, and a track record of ranking improvements.

Qualifications

• Three (3) or more years of hands-on SEO experience, in-house or agency, or equivalent combination of education and experience.
• Strong keyword research and search intent mapping skills.
• Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics.
• Proven ranking and traffic improvements supported by specific examples.
• Working knowledge of on-page technical elements including indexation, canonicals, internal linking, and structured data.
• Strong written communication skills with the ability to create SEO-optimized content.
• Excellent analytical and problem-solving skills with attention to detail.
• Ability to work independently and within a team-oriented environment.
• Highly organized, detail-oriented, and able to meet deadlines consistently.
• High level of quality and accountability for work products.
• Unquestionable personal code of ethics, integrity, diversity, and trust.
• Ability to clear a required background check.

Responsibilities

• Conduct keyword research and search intent analysis for assigned pages and topics.
• Performs on-page optimization including title tags, meta descriptions, headers, body content, and internal linking.
• Executes content refreshes on priority pages based on ranking and traffic data.
• Applies local SEO best practices to individual school location pages and geographic targeting.
• Flags technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
• Builds data-backed content briefs with target keywords, intent, and structure.
• Reviews and optimizes content from writers before publication.
• Follows established SEO guidelines and templates across the subdomain network.
• Provides monthly performance updates on optimized and refreshed pages including rankings, traffic, and engagement.
• Ensures thorough, timely, and accurate communications.
• Executes tasks by utilizing various SEO technologies and platforms specific to the business.

Skills

SEO

Keyword research

On-page optimization

Analytics

Written communication

Independent work

Attention to detail

Tools

SEMrush

Ahrefs

Google Search Console

Google Analytics

BrightEdge

Schema markup

Job description

Stride, Inc. is seeking an experienced SEO Specialist contractor to support organic search performance across multiple K12-powered schools’ digital marketing efforts.

This SEO-first role focuses on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages to help families evaluate options via organic search. The role requires 3+ years of SEO experience, proficiency with SEMrush/Ahrefs, GSC, GA, and a track record of ranking improvements.