Education SaaS Product Marketing Manager (Remote + Equity)

Nectir; Oregon; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive base salary

Health coverage

401k with employer match

Unlimited PTO

Equity

Job summary

Nectir is a secure AI infrastructure for schools and education institutions, expanding into a product line. We are hiring our first Product Marketing Manager to shape how each product lands with buyers.

You’ll sit at the center of Product, Sales and CS, reporting to our Head of Marketing. You’ll own launches, positioning, and sales enablement—crafting messaging, assets and playbooks to help higher education and K-12 buyers understand and adopt our data-driven tools.

Qualifications

• Hands-on B2B SaaS product marketing including positioning, messaging and launches you owned from start to finish
• A track record of sales enablement that reps actually used
• Experience running buyer or competitive research and turning it into positioning, packaging or sales materials
• Sharp writing that translates product features into buyer-focused language
• Highly collaborative, partnering with Product, Sales and CS daily
• Ability to prioritize a high volume of requests and say no with a reason
• Proactive, self-directed communication in a remote, async team

Responsibilities

• Build and own a launch roadmap, ranking launches by importance from major new products to small feature updates
• Define positioning and messaging for each product within Nectir's brand
• Match each product to its buyer, from school leaders to higher-ed admins
• Shape packaging so each package stands alone for pricing and selling
• Develop buyer personas and battlecards on competitors
• Create content for sales, SDRs and CS to use with prospects and customers
• Run a messaging certification to ensure reps tell each product story well
• Triages requests across the company and nudge when needed
• Update scripts when a line works better on calls
• Bring customer feedback into roadmap discussions with Product

Skills

B2B SaaS marketing

Sales enablement

Buyer research

Messaging & positioning

Cross-functional collaboration

Prioritization

Remote communication

Job description

Nectir is a secure AI infrastructure for schools and education institutions, expanding into a product line. We are hiring our first Product Marketing Manager to shape how each product lands with buyers.

You’ll sit at the center of Product, Sales and CS, reporting to our Head of Marketing. You’ll own launches, positioning, and sales enablement—crafting messaging, assets and playbooks to help higher education and K-12 buyers understand and adopt our data-driven tools.