Director Marketing, Education

Accreditation Council for Graduate Medical Education; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive benefits

Tuition reimbursement

Professional training

Job summary

U.S. News & World Report in New York/Washington, DC is seeking a senior marketing leader to define and scale demand generation for its education portfolio. You will build a cross-functional structure, lead campaigns, thought leadership, events, and partnerships to maximize awareness of our rankings launches.

You will manage a team of 3 direct reports and ~5 contractors, own the MQL routing framework in Zoho, and mentor the B2B sales organization on processes with a strong emphasis on analytics.

Qualifications

• Ten years in marketing with at least five in a B2B environment.
• Established relationships with university executives.
• Bachelor's degree required; MBA preferred.
• Excellent communication and presentation skills.
• Results-oriented with strong analytical skills.

Responsibilities

• Establish a marketing structure within Education to lead demand generation.
• Develop, execute, and measure campaigns including email nurture.
• Identify opportunities for thought leadership via newsletters, webinars, social media, blogs.
• Develop display advertising and sponsorship opportunities for education solutions.
• Lead events/conference strategy with sales teams for pre/post-event marketing.
• Collaborate with PR, Social, and Product teams to raise awareness of rankings launches.
• Build MQL lead routing and scoring in Zoho; automate MQL alerts.
• Create marketing documentation and train the B2B Sales teams.
• Build ROI attribution in Zoho; report KPIs weekly to leadership.
• Lead cross-org marketing team; partner with subsidiaries (CollegeAdvisor, TeenLife).
• Manage a team of 3 direct reports and ~5 contractors; coordinate with GM and VPs of Sales.

Skills

Leadership

B2B marketing

Demand generation

Marketing strategy

Cross-functional collaboration

Data analysis

Presentation skills

Stakeholder management

Campaign management

Education

Bachelor's degree

MBA (preferred)

Tools

Zoho

CRM software

Email marketing platforms

Job description

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and Insurance.

We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow .

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.

Your role in helping us shape the future:

U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to excel at building a collaborative culture that fosters success and drives growth. You excel at both driving marketing strategy and executing at the tactical level. You will expect excellence and professionalism from your team in performance of their functions with the highest levels of integrity.

Are you up to the challenge?

Establish a marketing structure within U.S. News Education to lead demand generation. The marketing strategies would include:

• Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs.
• Identify opportunities for thought leadership through:

Newsletters

Webinars

Social media

Blogs

• Develop display advertising for U.S. News education solutions.
• Sponsorship opportunities for U.S. News education solutions.
• Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing.
• Work closely with our PR, Social, and Product teams to maximize awareness of our marquee rankings launches.

Collaborate closely with Sales leadership to establish:

• Lead routing framework that includes establishing the definition of a Marketing Qualified Lead (MQL).
• Create a lead scoring matrix.
• Automate the MQL alert and routing process in Zoho.
• Create marketing documentation.
• Train all members of the B2B Sales teams on processes.

Build an ROI framework for measuring impact of our marketing strategy:

• Develop a marketing attribution model in Zoho to track Marketing’s impact by channel on pipeline and closed won business.
• Ensure Marketing provides ROI metrics on all campaigns and ties new business bookings back to marketing sourced opportunities.
• Establish quarterly goals and KPIs to measure marketing performance throughout the funnel.
• Report out on KPIs on a weekly basis to U.S. News education leadership to inform marketing resources.

Lead a cross-org marketing team and help establish best practices across U.S. News Education and subsidiaries/affiliates (CollegeAdvisor, TeenLife, etc.):

• Manage a team of 3 full-time direct reports who are marketing managers/coordinators of different business units.
• Help assign work and oversee a set of ~5 marketing independent contractors across social media, graphic design, and copy marketing.
• Work closely with GM and VPs of Sales to identify and execute on collaborative marketing campaigns that strengthen business synergies between U.S. News Education and its subsidiaries.

You should definitely have:

• Minimum of ten years of similar or related experience in marketing roles inclusive of a minimum of five (5) years of progressive leadership roles in a B2B company.

• Established relationships with key university executives.

• Bachelor's degree required in a related field.

• Excellent communication and presentation skills and the ability to effectively convey ideas to stakeholders.

• Results-oriented mindset with self-motivation.

• Strong interpersonal, communication and analytical skills.

It would be nice if you had:

• MBA degree

• Experience working with Zoho

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

• Entrepreneurial, mission-driven culture with core values of quality and integrity

• Focus on fostering personal and professional growth
• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
• Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

Other Job Info:

• These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.

• U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).

• New York or Washington, DC based applicants to work a hybrid schedule in those office locations.

• The anticipated base salary for this position is $120,000 to $150,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.