Education Marketing & Events Coordinator (Flexible)

Gmb-Architecture-Engineering-5; Grand Rapids (MI); On-site; USD 55,000 - 70,000; Full time

Job summary

GMB, a West Michigan architecture and education-focused firm, seeks a Sales & Marketing Coordinator to join our Corporate Branding & Marketing team. You will coordinate conference presence, create cohesive show themes, and manage campaigns that build awareness and relationships with education clients.

You will oversee the DAM, track calendars and budgets, support CRM updates, and help produce photos/videos of projects and events.

Qualifications

• Bachelor's degree in marketing, communications, business or a related field from an accredited program.
• 3-5 years relevant experience in marketing coordination, event coordination or business development support
• Based in West Michigan, with the ability to travel regionally for conferences and project shoots
• Ability to successfully prioritize work, manage multiple projects, and meet tight deadlines
• Experience writing email copy and campaign content, from subject lines and nurture sequences to event promotions, that drives engagement and moves prospects to action

Responsibilities

• Coordinate GMB's presence at education conferences, trade shows and sponsored events, including registrations, booth logistics, materials, shipping, on-site setup and post-event follow-up
• Create a cohesive theme for all tradeshows so GMB shows up with a consistent look, message and experience from event to event
• Develop and implement pre- and post-conference campaigns that build awareness before the show, drive booth traffic and meetings, and turn conversations into lasting relationships
• Manage the annual conference and sponsorship calendar, tracking commitments, budgets, deadlines and deliverables, and reporting on results
• Support sales and business development efforts with client outreach and CRM updates
• Assist local office leadership in preparing marketing materials as needed
• Support capture and coordination of photography and video of projects, events, client milestones and firm culture
• Manage GMB's digital asset management (DAM) system: organizing, tagging, archiving and maintaining photos, video, graphics and brand files, with consistent naming, metadata and usage-rights tracking
• Manage multiple marketing projects at once, building timelines, coordinating internal and external contributors, and keeping work on schedule, on budget and on brand

Skills

Event coordination

Marketing project coordination

Photography

DAM management

Education

Bachelor's degree in marketing, communications, business or a related field

Tools

Adobe Creative Cloud

CRM platforms

Microsoft 365

Job description

GMB, a West Michigan architecture and education-focused firm, seeks a Sales & Marketing Coordinator to join our Corporate Branding & Marketing team. You will coordinate conference presence, create cohesive show themes, and manage campaigns that build awareness and relationships with education clients.

You will oversee the DAM, track calendars and budgets, support CRM updates, and help produce photos/videos of projects and events.