Editorial Partnerships & Digital PR Lead

ERGO NEXT Insurance; Palo Alto (CA); Hybrid; USD 123,000 - 186,000; Full time

Benefits offered by this job

Medical plan

Vision and dental coverage

Life insurance

Disability insurance

401(k)

Flexible paid time off

Parental leave

Job summary

ERGO NEXT Insurance, based in Palo Alto, CA, seeks a Digital PR & Partnerships Manager to shape editorial strategy, secure placements, and drive brand visibility across media and creator channels. You will lead relationships with editors, manage PR partners, and develop data-driven stories to improve organic discovery.

You will coordinate cross-functional teams to measure impact, align with growth and SEO, and amplify executive voice through thought leadership.

Qualifications

• 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations
• Experience securing placements in buyer guides, product roundups, or editorial recommendations
• Strong relationship-building skills with editors, journalists, or publishers
• Familiarity with how editorial coverage influences search visibility and AI-driven discovery
• Comfort working with performance metrics and tracking business impact

Responsibilities

• Guide and hold accountable our external PR agency, setting clear priorities for editorial outreach, listicle inclusion and publisher relationships.
• Pitch story angles, insights and data that help editors understand how ERGO NEXT serves small businesses, and ensure we are considered when publications refresh recommendations.
• Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT experts, to drive awareness and LLM citations.
• Identify and prioritize editorial content shaping small business purchasing decisions, including mainstream and trade media, buyer guides and product roundups.
• Develop outreach strategies that secure placements and maintain positions in high-intent recommendations.
• Turn ERGO NEXT's data into stories editors want to cite and own the distribution plan for each release across media and partners.
• Activate sports and corporate sponsorships across earned media to drive awareness.
• Recruit and manage creator and affiliate partners who reach small business owners, delivering credible third-party endorsement and traffic.
• Partner with SEO/GEO, content, growth and social teams to strengthen organic visibility and conversions.

Skills

Relationship-building

Editorial outreach

SEO partnerships

Publisher relations

Tools

PR tools

Job description

ERGO NEXT Insurance, based in Palo Alto, CA, seeks a Digital PR & Partnerships Manager to shape editorial strategy, secure placements, and drive brand visibility across media and creator channels. You will lead relationships with editors, manage PR partners, and develop data-driven stories to improve organic discovery.

You will coordinate cross-functional teams to measure impact, align with growth and SEO, and amplify executive voice through thought leadership.