Editorial Partnerships & Digital PR Strategist

Next Insurance, Inc.; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

ERGO NEXT is seeking an Editorial Partnerships & Digital PR Manager to shape how the brand appears across mainstream and trade media, buyer guides, AI answer engines, creator content, Reddit and review platforms. The role focuses on building strong publisher relationships and securing high-impact placements to influence how small businesses perceive and choose an insurer.

The position sits at the intersection of digital PR, editorial outreach, SEO and influencer marketing, with responsibilities

Qualifications

• 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations

Responsibilities

• Guide and hold accountable our external PR agency, setting clear priorities for editorial outreach, listicle inclusion and publisher relationships.
• Pitch story angles, insights and data that help editors understand how ERGO NEXT serves small businesses, and make sure we're considered when publications refresh their recommendation lists.
• Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT subject matter experts, to drive awareness and LLM citations.
• Identify and prioritize the editorial content that shapes small business purchasing decisions, including mainstream media, trade media, buyer guides, product roundups and 'best of' rankings.
• Develop outreach strategies that secure and maintain placement in these high-intent recommendations.
• Track how AI answer engines cite ERGO NEXT and competitors through earned media, and target the sources those engines draw from most.
• Turn ERGO NEXT's original research, surveys and other data into stories that editors and creators want to cite.
• Own the distribution plan for each release across media, creators, communities and partners.
• Activate our sports and corporate sponsorships across earned media, creator content and community channels to drive awareness.
• Recruit and manage creator and affiliate partners who reach small business owners, from trade-specific voices to personal finance and entrepreneurship creators.
• Structure partnerships that deliver both credible third-party endorsement and trackable traffic.
• Partner with SEO/GEO, content, growth and social teams so earned placements strengthen organic visibility and conversion.
• Measure impact and use data to refine outreach strategy and prioritize the publications, creators and communities that matter most.

Skills

Editorial outreach

SEO partnerships

Publisher relations

Influencer marketing

Job description

ERGO NEXT is seeking an Editorial Partnerships & Digital PR Manager to shape how the brand appears across mainstream and trade media, buyer guides, AI answer engines, creator content, Reddit and review platforms. The role focuses on building strong publisher relationships and securing high-impact placements to influence how small businesses perceive and choose an insurer.

The position sits at the intersection of digital PR, editorial outreach, SEO and influencer marketing, with responsibilities