Editorial & Digital Content Lead

Indycar; Indianapolis (IN); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision, and life insu

401(k) with 100% company match

Paid vacation, personal, and sick days

12 paid holidays

Parental leave and tuition assistance

On-site fitness center

Discounts on meals and gear

Job summary

Penske Entertainment is seeking an Editorial and Digital Content Lead to shape INDYCAR and IMS written voice across digital platforms. You will craft feature stories, race coverage, press materials and marketing copy in a fast-paced environment.

Reporting to the Editorial Director, you’ll collaborate with Marketing and Communications to plan coverage, maintain editorial standards and deliver engaging content for fans and media worldwide.

Qualifications

• Five years’ professional communications or journalism experience or equivalent.
• Professional writing and editing in deadline journalism.
• World-class written content capability.
• Detailed knowledge of AP Style and AP Stylebook.
• Ability to post, crop and select images for stories.

Responsibilities

• Writes feature stories, race reports, press releases and marketing copy for media distribution.
• Covers NTT INDYCAR SERIES and INDY NXT on-site or remotely; manages major IMS events.
• Posts content to CMSs for INDYCAR and IMS websites.
• Shares press releases with media lists via CMS.
• Develops event programs with editorial teams during major races.
• Plans weekly editorial schedules and supports social media with brand standards.

Skills

Professional journalism experience

Strong writing & editing

AP Style knowledge

Editorial storytelling

Cross-functional collaboration

Education

Bachelor’s degree in journalism or PR, or equivalent

Tools

Adobe Photoshop

Adobe Marketo

Sitecore CMS

Job description

POSITION TITLE:

Editorial and Digital Content Lead

REPORTS TO:

Editorial Director

LOCATION:

Indianapolis, IN

FLSA STATUS:

Exempt

EMPLOYMENT TYPE:

Full-Time

ABOUT US

At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:

• INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.

Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.

WHAT YOU’LL DO

The Editorial and Digital Content Lead helps shape the written voice of INDYCAR and Indianapolis Motor Speedway across digital platforms and communications. From compelling feature stories and race coverage to press releases and marketing copy, you’ll create and edit content that informs, engages and connects with fans and media.

Reporting to the Editorial Director, you’ll collaborate closely with Marketing and Communications teams to plan coverage, maintain editorial standards and deliver accurate, engaging content in a fast-paced, deadline-driven environment.

YOUR RESPONSIBILITIES

• Writes feature stories, race reports, press releases, media advisories, marketing copy, executive copy, media guides, event program copy and other copy for media distribution, INDYCAR.com, INDYNXT.com, IMS.com and the INDYCAR App powered by NTT DATA.
• Covers most, if not all, NTT INDYCAR SERIES and INDY NXT by Firestone races either on-site or remotely. Covers all major event weekends at IMS.
• Posts to INDYCAR and IMS websites through content management system (CMS).
• Sends press releases and advisories to media email lists through CMS.
• Writes, edits event programs for Indianapolis 500 and Brickyard Weekend in collaboration with Creative Services department of Penske Entertainment Corp.
• Works with Director of Editorial and Senior Manager of Editorial to devise weekly editorial schedules, event editorial strategy.
• Reviews and updates editorial style guides.
• Provides support for social media team to ensure brand standards and style guide are consistently implemented.
• Participates in key planning meetings and sessions at INDYCAR and IMS.

WHAT YOU BRING

We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us.

Required Experience & Skills:

• At least five years’ professional communications or journalism experience or extremely relevant and equivalent experience.
• Professional writing and editing experience in a deadline journalism environment, preferably a daily publication or website.
• Demonstrated ability to write and edit world-class written content.
• Detailed knowledge of AP Style and the AP Stylebook.
• Ability to select, crop and post compelling images to accompany stories with tools such as Adobe Photoshop.
• Experience with Adobe Photoshop, Adobe Marketo and Sitecore CMS is a plus.
• Experience in the sports industry or sports journalism, with knowledge of the racing industry and INDYCAR/IMS a plus.
• High integrity, confidentiality and a strong work ethic; strong desire to succeed, eagerness to learn, professionalism and passion for communications and sports industry.
• Innovative thinker and self-starter, ability to work well under pressure and with others.
• Effective communications skills.
• Proficiency in establishing priorities and managing details.
• Knowledge of all the Penske Entertainment Corp. related properties.
• Strong understanding of 21st century media landscape.
• A proactive, flexible mindset and commitment to excellence.
• Passion for creating memorable experiences.
• Cultural competence and the ability to thrive in a diverse environment.
• Alignment with Penske Entertainment’s core values and standards.

Education:

• Bachelor’s degree in journalism or public relations, or equivalent experience.

Leadership:

• This role does not have direct supervisory responsibilities.

FLEXIBILITY & TRAVEL

• Standard hours are Monday–Friday, 8:30 a.m. to 5:30 p.m.
• Extended hours required during race weekends and key event periods (especially May)
• Ability to travel out of state and internationally (valid passport required)
• Our teams work together to create flexibility that supports life in and out of work

PHYSICAL DEMANDS

• Ability to lift up to 25 pounds
• Extended periods of standing or walking (as needed)
• Comfort working indoors/outdoors and around event noise

WORK ENVIRONMENT

• Fast-paced, collaborative office and event settings

BENEFITS & PERKS

We take care of our team with a competitive benefits package that includes:

• Medical, dental, vision, and life insurance
• 401(k) with 100% company match up to 5%
• Paid vacation, personal, and sick days + 12 paid holidays
• Generous paid parental leave and tuition assistance
• On-site fitness center and wellness programs
• Discounts on meals, gear and more

EQUAL OPPORTUNITY

Penske Entertainment is proud to be an equal opportunity employer. We’re committed to creating a workplace where everyone can thrive—regardless of race, gender, orientation, background, or ability.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.