Editor, Audience - News, CNN Digital Products & Services

CNN; Atlanta (GA); On-site; USD 77,000 - 143,000; Full time

Benefits offered by this job

Health insurance

Employee wellness program

Retirement savings plan

Paid holidays and sick time

Vacations

Job summary

CNN is looking for an Audience Editor to translate audience signals into editorial choices. You will be responsible for delivering performance insights, shaping content formats, and collaborating across multiple teams to maximize audience engagement.

The ideal candidate has 3+ years in digital journalism or content strategy, is skilled at interpreting data, and excels in a collaborative environment. A commitment to journalistic integrity is essential.

Compensation includes a salary range of $77,000 – $143,000 per year, with additional benefits.

Qualifications

• 3+ years in digital journalism or content strategy.
• Ability to interpret data and provide actionable insights.
• Comfortable with social media and audience engagement.

Responsibilities

• Deliver daily performance insights to guide editorial choices.
• Suggest content based on audience demand and behavior.
• Collaborate with teams across different platforms for audience goals.

Skills

Digital journalism

Audience strategy

Analytics

Data interpretation

Communication

Social media expertise

Content strategy

Writing/editing

Job description

Audience Editor

The Audience Editor is the embedded, desk-specific partner to Audience Strategy & Insights, translating audience signals into clear editorial choices. You will supply the desk with essential performance learnings; shape framing, formats, and distribution to meet audience demand; and collaborate across Search, Social, Home, Newsletters and Product to maximize reach, habit and engagement (including among subscribers). This role sits at the intersection of editorial judgment and evidence, collaborating rigorously to focus on measurable outcomes.

Role Accountabilities

Performance Insights & Editorial Guidance

• Deliver concise, actionable daily, weekly and monthly insights that guide coverage decisions and follow-ups.
• Suggest stories, angles and formats grounded in search intent, off-platform behavior, competitive patterns and audience demand.
• Interpret quantitative and qualitative signals to shape framing and presentation on platform (site/app, home, article packaging, recirculation) and off-platform (search, social, alerts, newsletters).

Cross-Platform Strategy & Collaboration

• Partner with Product and platform teams (Search, Social, Home, Newsletters) to identify opportunities in modules, templates, topic hubs and alerting.
• Drive reach, engagement and habit by aligning desk plans to audience goals and capturing learnings in structured retros and playbooks.
• Coordinate packaging and distribution across Off-Platform, Distribution, Community, Programming and Newsletter teams.

Desk Support & Operational Cadence

• Contribute to daily, weekly and monthly audience updates, synthesizing insights into desk and section reviews.
• Evaluate the desk’s presence and strategy across platforms; identify growth opportunities in formats and account strategy.
• Coach the desk on best practices for social, search and packaging; lead quick tests and document learnings.
• Optimize for discoverability via trend identification, audience demand research, evergreen refinement and intent matching - partnering with Search on best practices.
• Uphold CNN’s journalistic mission by using data to inform editorial decisions.

Qualifications & Experience

• 3+ years in digital journalism, audience or content strategy, or analytics.
• Strong ability to spot coverage, framing and format opportunities that drive reach and engagement.
• Skilled at interpreting data and partnering with analytics to shape on- and off-platform presentation.
• Experience working with Search, Social, Home, Community, Notifications and Newsletter teams.
• Clear, action-oriented communicator who contributes regularly to audience performance updates.
• Ability to write and coach platform-native social copy.
• Committed to journalistic independence and mission-aligned decisions.
• Fluent in search trends, intent shifts and misinformation dynamics.
• Deep social platform expertise with strong tone and brand stewardship.
• Strong writing/editing instincts for headlines, display and framing.
• Comfortable with testing, iteration and directional reads.
• Skilled at bridging editorial, product, analytics, design and research.
• Strong understanding of competitive landscape and attention patterns.

Compensation & Benefits

Pay Range: $77,000.00 – $143,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives and program-specific awards. Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Equal Opportunity & Inclusion

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. We are an equal-opportunity employer and consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.