Ecommerce Platforms & Experience Analyst

Rally House; Kansas; On-site; USD 70,000 - 90,000; Full time

Job summary

Rally House is seeking an Ecommerce Analyst – Platforms & Experiences to optimize the online shopping journey, enhance product presentation, and boost digital performance. You will own site-execution initiatives and work closely with the Ecommerce Manager, Marketing, Buying, and Dev teams to drive measurable revenue, engagement, and customer satisfaction.

Responsibilities include analyzing site metrics, coordinating weekly updates, managing Hot Market launches, supporting promotional calendars,

Qualifications

• A/B testing methodologies
• UX best practices
• AI knowledge is a plus
• Experience with analytics tools and data-driven decision making
• Experience with ecommerce platforms preferred
• Licensed sports merchandise knowledge or retail experience is a plus
• Bachelor's degree in Business, Marketing, Data Analytics, or related field
• 2–4 years of ecommerce, site merchandising, or digital marketing experience

Responsibilities

• Analyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentation
• Own the execution of weekly site updates, homepage content, banners, landing pages, and navigation enhancements based on performance data and business priorities
• Manage Hot Market launches from planning to execution, ensuring timely setup of products, categories, and promotional messaging
• Partner with Marketing to support promotional calendars, aligning campaigns with merchandising priorities
• Conduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigation
• Provide actionable insights to senior leadership regarding merchandising performance, category trends, and user behavior
• Ensure content accuracy, SEO best practices, and brand consistency across the site
• Support the implementation and QA testing of new site features, enhancements, and third-party integrations related to customer experience

Education

Bachelor's degree in Business, Marketing, Data Analytics, or related field

Tools

Google Analytics

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Rally House is seeking an Ecommerce Analyst – Platforms & Experiences to optimize the online shopping journey, enhance product presentation, and boost digital performance. You will own site-execution initiatives and work closely with the Ecommerce Manager, Marketing, Buying, and Dev teams to drive measurable revenue, engagement, and customer satisfaction.

Responsibilities include analyzing site metrics, coordinating weekly updates, managing Hot Market launches, supporting promotional calendars,