e-Commerce Marketing Analyst

CS&S STAFFING SOLUTIONS; Cambridge (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

A dynamic staffing agency is seeking an e-Commerce Analyst to optimize and grow digital business through actionable insights and analytics. The candidate will handle digital analytics for eCommerce, social media, and marketing efforts. Responsibilities include identifying trends, creating KPI reports, and evaluating digital marketing campaigns. Ideal candidates will possess analytics skills, proficiency in Google Analytics, and strong communication abilities. This role is crucial for enhancing the company's digital presence and eCommerce strategy.

Qualifications

• 1–3 years experience in digital analytics, eCommerce merchandising, or eCommerce marketing.
• Excellent analytics skills and proficiency in Google Analytics.
• Expert level in MS Excel and MS PowerPoint.

Responsibilities

• Identify trends and opportunities for optimization.
• Deliver data findings to non-technical stakeholders.
• Code new segments and funnels in Google Analytics.
• Evaluate email marketing campaigns' performance.
• Create weekly and monthly KPI reports.

Skills

Analytics skills

Google Analytics

MS Excel

MS PowerPoint

Email marketing

HTML

Job description

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Job Description

Our client is looking for an e‑Commerce Analyst professional to provide actionable insights to optimize and grow their digital business. You will be responsible for all digital analytics for their eCommerce, social media and digital marketing, as well as the day‑to‑day operations of their eCommerce site (search, email and display marketing).

Responsibilities

• Identify trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization
• Deliver and articulate data findings and insights to a non‑technical audience
• Use Google Analytics to evaluate the performance of and opportunities for improvements in merchandising, site activity and user behavior
• Code new segments and funnels
• Evaluate email marketing campaigns for trends in open rates and click‑through rates
• Monitor and report on eCommerce impact from digital marketing campaigns
• Create weekly and monthly KPI reports for digital marketing, social media marketing and eCommerce
• Collect content and imagery for and create new SKUs on both the staging and production servers prior to product launches
• Code weekly offers and site‑messaging
• Meet regularly with their SEM agency on account performance and improvements
• Lead our copywriter and designer to create display advertising consistent with other channels communication
• Set up and run ads on Facebook, Pinterest and YouTube, etc.

Requirements

• 1–3 years experience in digital analytics, eCommerce merchandising, eCommerce marketing, email marketing, or other relevant fields
• Must have excellent analytics skills, Google Analytics
• Expert level in MS Excel and MS PowerPoint
• Prior experience with email marketing and SEM desired
• Basic HTML skills required
• Must have excellent written and verbal communication skills

Additional Information

All your information will be kept confidential according to EEO guidelines.