Digital Paid Media Manager at reesmarxGLOBAL

Allps GmbH; Fort Lauderdale (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

reesmarxGLOBAL is seeking a technically skilled Performance Marketer to lead performance-driven media channels for eCommerce growth. The role blends marketing, analytics, and revenue generation to drive demand, customer acquisition, and measurable ROI across B2C and B2B segments.

You will design, execute, and optimize paid campaigns with a strong focus on Google Ads, Shopping, Merchant Center, and feeds. Collaboration with analytics, merchandising, and eCommerce teams will ensure flawless

Qualifications

• 4-6 years of experience in performance marketing with a proven track record in e-commerce growth.
• Hands-on experience with Google platforms (Search, Shopping, Performance Max) and best practices for scaling growth.
• Experience managing online store feeds and local inventory feeds.

Responsibilities

• Design and execute high-performance paid media strategies across Google, Meta, Bing and retail channels.
• Optimize Google Shopping feeds and interfaces with Google Merchant Center using Feedonomics.
• Track and optimize CAC, ROAS, and other metrics through data-driven adjustments.
• Oversee budget allocation and ROI optimization.
• Collaborate with analytics, creative, merchandising and eCommerce teams.

Skills

Performance marketing

Google Ads

Google Shopping

Google Merchant Center

Google Analytics

Facebook Ads Manager

Education

Bachelor’s Degree in Marketing, E‑commerce, Computer Science, or Business‑related field

Tools

Feedonomics

Looker

Google Tag Manager

Job description

Our client is seeking a technically skilled Performance Marketer to join their Digital Marketing Team and lead the management of performance-driven media channels with a focus on eCommerce growth. This position offers the opportunity to directly influence both strategic initiatives and hands‑on execution, leveraging advanced digital tools and data to accelerate our client’s online presence. This role sits at the intersection of marketing, analytics, and revenue generation—driving scalable demand, customer acquisition, and measurable ROI across both B2C and B2B segments.

The ideal candidate will be responsible for designing, executing, and optimizing paid media campaigns, with a deep understanding of technical marketing aspects like, Google Ad’s, Google Shopping, Google Merchant Center, and Google Feeds. This role requires a strategic, analytical thinker with expertise in performance marketing and the ability to drive measurable outcomes. You will collaborate with cross‑functional teams to align all digital efforts with company‑wide objectives and customer acquisition goals, ensuring the technical setup is flawless to meet the fast‑paced retail environment.Top of Form

Primary Responsibilities

• Develop and Implement Acquisition Campaigns: Design and execute high‑performance paid media strategies across platforms like Google, Meta, Bing and key retail channels. Optimize product feeds in Google Merchant Center, Facebook Commerce Manager, and in feed management platform to ensure accurate, up‑to‑date listings.
• Google Feed Optimization: Manage and optimize Google Shopping feeds and ensure they are accurate, complete, and fully integrated into Google Merchant Center, leveraging tools like Feedonomics for retail success.
• Optimize Campaign Performance: Track, analyze, and refine campaigns using a technical understanding of ad platforms, adjusting key metrics such as Customer Acquisition Cost (CAC), Performance Based Bidding and Return on Ad Spend (ROAS) for optimal results.
• Budget Management & ROI Optimization: Oversee the media acquisition budget, ensuring the optimal allocation of resources across channels to maximize Return on Investment (ROI) through data‑driven adjustments.
• Conduct Incrementality Testing: Collaborate with analytics and development teams to conduct A/B and incrementality tests, using data insights to continuously refine and improve acquisition strategies.
• Cross‑functional Collaboration: Partner closely with analytics, creative, merchandising, and eCommerce teams to ensure cohesive messaging, streamlined product feeds, and an optimized user experience across all platforms.
• Reporting & Technical Insights: Provide detailed performance reports, including technical diagnostics of feed health, and offer actionable recommendations to senior leadership. Highlight areas for technical improvement and strategic adjustments.
• Cultivate Media & Platform Partnerships: Build and manage strong relationships with external media and technical partners to drive business growth and stay at the forefront of retail technology innovations.
• Optimize Campaign Performance: Regularly track and analyze campaign results, making data‑driven adjustments to improve essential metrics like Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).

Qualifications

• Bachelor’s Degree in Marketing, E‑commerce, Computer Science, or Business‑related field
• 4-6 years of experience in performance marketing with a sold track record of driving E‑commerce growth through strategic media management.
• Extensive experience managing Google Platforms (Search, Performance Max, Shopping) with a strong understanding of best practices for scaling growth.
• Hands‑on technical management and optimization of online store feeds and local inventory feeds.
• Proven ability to design and implement incrementality tests to measure the effectiveness of media efforts.
• Exceptional analytical skills with the ability to leverage data and metrics to drive actionable insights and improve performance.
• Strong, cross‑functional collaboration skills, with a focus on flawless execution and impact‑driven results.
• Experience in testing and optimization, working closely with media partners to implement innovative test‑and‑learn strategies.
• Deep understanding of media attribution, including navigating privacy concerns and addressing technical challenges to improve accuracy.
• Required Certifications/Experience: Google Ads, Google Merchant Cetner, Google Analytics, Facebook Business Manager, Facebook Ads Manager, Facebook Commerce Manager, Salesforce Marketing Cloud
• Preferred Certifications/Experience: Salesforce Commerce Cloud, Looker, Google Tag Manager

About reesmarxGLOBAL

Who We Are : reesmarxGLOBAL is a global executive search and recruitment partner that helps organizations identify, attract, and hire exceptional talent across North America, Europe, Latin America, and Asia‑Pacific. We specialize in supporting companies through periods of growth, market expansion, and organizational transformation by delivering professionals who have the skills, experience, and leadership qualities to make an immediate impact.Our consultative approach combines deep market knowledge, an extensive global talent network, and a rigorous evaluation process to ensure every search is aligned with our clients' business objectives. Whether hiring a single critical contributor or building an entire team, our goal is to help organizations make confident hiring decisions that support long‑term success.

Why you will love it here : At reesmarxGLOBAL, we believe successful recruitment is built on partnership, transparency, and a commitment to quality. We work as an extension of our clients' hiring teams, taking the time to understand their business, culture, and long‑term objectives rather than simply filling open positions.Organizations that partner with reesmarxGLOBAL benefit from:Access to a global network of highly qualified professionals, including passive candidates who may not be actively seeking new opportunities.A consultative recruitment process focused on identifying candidates who possess the right skills, experience, and cultural fit.Market intelligence, including hiring trends, compensation insights, and competitive landscape analysis.Reduced time‑to‑hire through proactive sourcing and an established international recruiting network.A thorough candidate evaluation process that improves hiring quality and reduces hiring risk.Ongoing communication and candidate management throughout the hiring process to maintain engagement and alignment.A trusted recruitment partner dedicated to helping organizations build high‑performing teams that support long‑term business growth.