Ecommerce Optimization & Merchandising Analyst

Rally House; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

Rally House is seeking an Ecommerce Analyst – Platforms & Experiences to optimize our site, merchandising, and digital performance. You will analyze traffic, conversions, and pages to drive measurable improvements in revenue and customer experience.

Collaborating with Marketing, Buying, and Development, you will manage weekly site updates, A/B testing, SEO content, and new features, translating data into actionable insights for leadership.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field.
• 2–4 years of ecommerce, site merchandising, or digital marketing experience.
• Experience with ecommerce platforms preferred.
• Licensed sports merchandise knowledge or retail experience is a plus.

Responsibilities

• Analyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentation.
• Own the execution of weekly site updates, homepage content, banners, landing pages, and navigation enhancements based on performance data and business priorities.
• Manage Hot Market launches from planning to execution, ensuring timely setup of products, categories, and promotional messaging.
• Partner with Marketing to support promotional calendars, aligning campaigns with merchandising priorities.
• Conduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigation.
• Provide actionable insights to senior leadership regarding merchandising performance, category trends, and user behavior.
• Ensure content accuracy, SEO best practices, and brand consistency across the site.
• Support the implementation and QA testing of new site features, enhancements, and third‑party integrations related to customer experience.

Skills

A/B testing

UX best practices

Google Analytics

MS Word

MS Excel

Outlook

Analytical thinking

Problem solving

AI awareness

Education

Bachelor’s degree in Business, Marketing, Data Analytics

Tools

Google Analytics

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Rally House is seeking an Ecommerce Analyst – Platforms & Experiences to optimize our site, merchandising, and digital performance. You will analyze traffic, conversions, and pages to drive measurable improvements in revenue and customer experience.

Collaborating with Marketing, Buying, and Development, you will manage weekly site updates, A/B testing, SEO content, and new features, translating data into actionable insights for leadership.