eCommerce Merchandiser

Callaway Golf; Carlsbad (CA); On-site; USD 66,000 - 99,000; Full time

Job summary

Callaway Golf in Carlsbad, CA is seeking an ecommerce merchandising specialist to plan, build, and manage content in the CMS, including landing pages, product listings, and banners. You will analyze site performance, collaborate with design and marketing teams, and develop data-driven merchandising strategies to drive engagement and revenue.

Own the merchandising calendar, coordinate product launches and seasonal campaigns, and optimize SFCC processes with product, design, and engineering

Qualifications

• Bachelor’s degree and 1–2 years of eCommerce merchandising experience.
• Experience with content management systems and merchandising workflows.
• Strong analytical skills and attention to detail.

Responsibilities

• Plan, build, and manage content in the CMS including landing pages, product listing pages, and banners across the site.
• Analyze homepage performance and collaborate with design and retention marketing teams to develop and optimize content and banners that highlight priority products and maximize engagement and conversion.
• Develop and execute data-driven merchandising and promotional strategies, including personalization and targeted tactics, to drive product discovery, conversion, and revenue growth.
• Own the merchandising calendar and lead campaign planning, aligning product launches, promotions, and seasonal collections with business goals.
• Plan, build, and deploy accurate and timely site updates within the CMS—including landing pages, product listing pages, promotional banners, new product launches, and seasonal campaigns.
• Streamline and scale merchandising operations by identifying automation opportunities, reducing operational friction, and developing standardized workflows, playbooks, and best practices.
• Analyze site performance and customer behavior, leveraging actionable insights to optimize the shopping experience and guide merchandising strategies.
• Lead eCommerce improvement initiatives, identifying opportunities to enhance the shopping experience, streamline workflows, and increase cross-team efficiency.
• Develop a working knowledge of Salesforce Commerce Cloud (SFCC) processes, including product setup, attribute management, category assignments, and job workflows.
• Collaborate with design, UX/UI, product, and engineering teams to optimize CMS functionality, improve site templates, and elevate overall user experience.
• Document and evolve core merchandising workflows, playbooks, and strategies by synthesizing internal process improvements with competitive industry insights.
• Advocate for scalable systems, reusable playbooks, and operational frameworks that reduce manual work and improve team agility.
• Lead initiatives such as agentic workflows that modernize the merchandising and launch process, increasing velocity and reducing operational friction.

Skills

Analytical mindset

Automation orientation

Collaboration

Education

Bachelor’s degree

Tools

Salesforce Commerce Cloud

CMS tools

HTML

Excel

Job description

ABOUT THE BRAND:

Callaway Golf Company is a premium golf equipment, gear and apparel company with a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, and OGIO. Through an unwavering commitment to innovation and premium craftsmanship, Callaway designs, manufactures, and sells high-performance golf clubs, golf balls, apparel, bags, and other accessories—setting the standard for performance in the game of golf.

Our Mission: To create demonstrably superior and pleasingly different products powered by innovative technology and premium craftsmanship enabling golfers of all abilities to play their best and find more joy in the game.

Our company is a blend of experience and diverse backgrounds, and together we look to leave the past behind while moving the game forward. For more information, please visit https://www.callawaygolf.com

ROLES AND RESPONSIBILITIES:

• Plan, build, and manage content in the CMS including landing pages, product listing pages, and banners across the site.
• Analyze homepage performance and collaborate with design and retention marketing teams to develop and optimize content and banners that highlight priority products and maximize engagement and conversion.
• Develop and execute data-driven merchandising and promotional strategies, including personalization and targeted tactics, to drive product discovery, conversion, and revenue growth.
• Own the merchandising calendar and lead campaign planning, aligning product launches, promotions, and seasonal collections with business goals.
• Plan, build, and deploy accurate and timely site updates within the CMS—including landing pages, product listing pages, promotional banners, new product launches, and seasonal campaigns.
• Streamline and scale merchandising operations by identifying automation opportunities, reducing operational friction, and developing standardized workflows, playbooks, and best practices.
• Analyze site performance and customer behavior, leveraging actionable insights to optimize the shopping experience and guide merchandising strategies.
• Lead eCommerce improvement initiatives, identifying opportunities to enhance the shopping experience, streamline workflows, and increase cross-team efficiency.
• Develop a working knowledge of Salesforce Commerce Cloud (SFCC) processes, including product setup, attribute management, category assignments, and job workflows.
• Collaborate with design, UX/UI, product, and engineering teams to optimize CMS functionality, improve site templates, and elevate overall user experience.
• Document and evolve core merchandising workflows, playbooks, and strategies by synthesizing internal process improvements with competitive industry insights.
• Advocate for scalable systems, reusable playbooks, and operational frameworks that reduce manual work and improve team agility.
• Lead initiatives such as agentic workflows that modernize the merchandising and launch process, increasing velocity and reducing operational friction.

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities):

• Proficiency in eCommerce platforms (Salesforce Commerce Cloud preferred) and CMS tools.
• Builder & Automation Orientation: A natural drive to automate routine tasks and improve existing workflows using modern digital tools or AI applications.
• Systems & Technical Curiosity
• Proficiency in MS office applications, emphasis on Excel
• Some knowledge of HTML preferred.
• Strong attention to detail and accuracy
• Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.

EDUCATION AND EXPERIENCE

• Bachelor’s degree.
• Minimum 1-2 years of experience in eCommerce merchandising.

#LI-AL1

DE&I and EEOC:

Inclusion & Diversity:

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.

66,200.00 - 82,700.00 - 99,200.00 USD Annual