Ecommerce Marketing Manager

TFC Marketing, LLC; Miami (FL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Hybrid work environment

10 PTO Days

12 Paid Holidays

Professional growth opportunities

Job summary

TFC Marketing, LLC is seeking a Shopify Growth & E-commerce Marketing Manager to lead growth for multiple DTC brands in a dynamic agency setting. You will own strategy, execution, and client communications, spanning ad angles, offers, and email/SMS flows with a data-driven mindset.

As the growth leader, you will drive revenue levers such as AOV, conversion rate, and LTV, while weekly recaps tie spend to outcomes.

Qualifications

• Personally scaled at least one Shopify DTC brand from $0 to $100K+/month in revenue.
• Direct ownership of strategy and execution (not just managing a team).
• Direct experience working inside an agency setting.
• Deep understanding of full funnel growth: on-site CRO, funnels, bundles, and AOV.
• Experience testing and scaling profitable initiatives based on data.

Responsibilities

• Own growth strategy and execution for each account and act as primary strategic contact.
• Maintain a living growth plan per client with ad angles, offers, and funnel priorities.
• Drive revenue levers: AOV, conversion rate, and LTV through rapid testing and iteration.
• Defend and report the numbers with weekly performance recaps tying spend to outcomes.
• Grow the book by surfacing expansion opportunities across accounts every quarter.
• Protect retention by spotting at-risk signals and securing renewals on schedule.

Skills

Shopify growth

DTC growth

Agency experience

Full funnel growth

Email/SMS strategy

A/B testing

Client relationship

Data-driven

Tools

Meta ads manager

Shopify

WordPress

Google Analytics

Segmetrics

Asana

ChatGPT

Job description

Shopify Growth & E-commerce Marketing Manager

About TFC Marketing:

TFC Marketing is a premier digital marketing and e-commerce strategy firm headquartered in Brickell. Since its inception over ten years ago, TFC has grown client revenue over $500M through its expertise in e-commerce and lead generation. TFC has worked with clients both locally and nationally, including Mr. Hospitality (Queen Miami Beach, Marion), E11even, American Social, Raw Nutrition, Revive Supplements, Torch, Diamond CBD, USA Sports Medicine, and many more.

Responsibilities:

Actively contribute to:

• Ad angles, hooks, and offers (not just overseeing)
• Email/SMS strategy and flows

Identify and execute high-impact revenue levers:

• AOV increases
• Conversion rate improvements
• LTV expansion
• Test rapidly and iterate based on real performance data (not theory)
• Own the relationship. Be each client's primary strategic contact: weekly calls, same-business-day responsiveness, and a no-surprises communication standard.
• Quarterback the growth strategy. Maintain a living growth plan per account — ad angles and offers, funnel and PDP priorities, email/SMS strategy — and direct specialists against it.
• Drive the revenue levers. Identify and prioritize AOV, conversion rate, and LTV opportunities from real performance data, and turn them into briefs the team can execute fast.
• Defend and report the numbers. Send weekly recaps that tie spend to outcomes, lead the results conversation, and own the narrative when performance dips.
• Grow the book. Surface and close expansion opportunities — added channels, increased scope, new initiatives — across your accounts every quarter.
• Protect retention. Spot at‑risk signals early, run save plans with your Account Director, and secure renewals on schedule.

What Success Looks Like

• Retention: zero relationship-attributable churn across your book; renewals secured on schedule.
• Communication discipline: same-business-day client responses, weekly calls held, weekly recaps on time ≥95%.
• Account performance: a current growth plan on every account, with shared accountability alongside media buying for each client's agreed targets.
• By day 90 (end of probation): independently owning the full 7–10 account book.

Must-Have Experience (Non-Negotiable):

Personally scaled at least one (ideally multiple) Shopify DTC brand from $0 to $100K+/month in revenue

Direct ownership of strategy and execution (not just managing a team or reporting)

Direct experience working inside an agency setting

Deep understanding of full funnel growth:

• On-site conversion optimization (PDP, bundles, upsells, AOV)

• What you tested
• What worked/didn’t
• How they scaled profitably (not just revenue)

Tools You've Worked With:

• Meta ads manager
• Shopify (For analytics & Management)
• WordPress (For analytics & Management)
• Google Analytics
• Segmetrics/3rd Party Tracking Tools
• Asana
• Chatgpt

Industries You're Experienced In:

• Health and Wellness
• Sports Medicine
• Digital Marketing
• Hospitality/Restaurants
• 10 PTO Days
• 12 Paid Holidays
• Health Insurance
• Hybrid work environment
• Professional growth and development opportunities