Senior Manager, Digital Commerce

Jobtailor; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a senior Digital Commerce Analytics leader to accelerate sales performance through data-driven strategies across DTC channels. You will own promotional-effectiveness analyses, optimization of AOV, conversion rates, and CLV initiatives, while forecasting revenue and profitability.

You will guide merchandising decisions, oversee promotional calendars, and partner with cross-functional teams to deliver executive-ready insights and go-to-market plans.

Qualifications

• 7+ years of experience in a digital commerce or ecommerce analytics role.
• Hands-on Shopify storefront experience including admin, reporting, products, collections, merchandising, promotions coordination, and QA.
• Experience with social commerce platforms, including TikTok Shop, required.
• Ability to translate complex datasets into clear, business-relevant insights and strategic recommendations at the executive level.
• Advanced understanding of digital direct-to-consumer metrics, KPIs, and industry benchmarks across an omni-channel environment.
• Strong experience leading or influencing supply processes and sales forecasting methodologies.
• Proficiency in PowerBI and Google Analytics 4.
• Knowledge of subscription business models and optimization strategies preferred.
• Excellent communication and storytelling skills for diverse stakeholders.

Responsibilities

• Lead identification and execution of opportunities to accelerate sales through promotional-effectiveness analysis.
• Optimize AOV, conversion rate, and CLV initiatives; measure tests and campaigns against benchmarks.
• Develop revenue/ profitability forecasts across current and emerging digital channels.
• Deliver performance-driven recommendations for executive leadership.
• Guide merchandising teams on product assortment, placement, and promotions across DTC channels.
• Oversee promotional calendars and coordinate with brand and marketing teams.
• Use product data to inform inventory planning and product development decisions.
• Lead go-to-market execution for launches and promotional moments.
• Develop assortment strategies and service enhancements for digital commerce.
• Analyze acquisition and retention data with paid media and loyalty teams.

Skills

Digital Commerce Strategy

Ecommerce Analytics

Storytelling

Cross-functional Collaboration

Tools

Shopify

PowerBI

Google Analytics 4

Data Visualization Tools

Job description

• Lead identification and execution of opportunities to accelerate sales performance through promotional-effectiveness analysis and operational efficiencies
• Optimize AOV, conversion rate, and customer lifetime value initiatives; measure tests, campaigns, and product changes against benchmarks and drive next steps
• Develop commercial frameworks to forecast revenue and profitability across current and emerging digital channels
• Deliver performance-driven recommendations for executive leadership with the Director
• Guide merchandising teams on product assortment, placement, and promotional strategies across DTC channels
• Oversee promotional calendars and coordinate execution with brand and marketing teams
• Use product performance data to inform inventory planning and product development decisions
• Drive go-to-market execution for launches and promotional moments
• Develop assortment strategies and service enhancements for digital commerce
• Analyze customer acquisition and retention data with paid media and loyalty teams
• Monitor subscription performance and develop subscriber-retention strategies
• Lead cross-functional planning across digital commerce, finance, operations/supply chain, and marketing
• Partner with Digital Experience on user-experience priorities and launch readiness
• Oversee weekly and monthly digital commerce performance reporting across site, app, and social commerce channels
• Monitor digital commerce KPIs, trends, anomalies, and opportunities
• Lead forecasting-model development and course corrections
• Provide accurate digital commerce inputs to sales planning
• Architect dashboards and data-visualization tools for self-service performance analysis

Requirements

• 7+ years of experience in a digital commerce, ecommerce analytics, social commerce, or related role
• Deep, hands-on experience with a Shopify storefront, including admin, reporting, products, collections, merchandising, promotions coordination, and QA, highly desired
• Demonstrated experience with social commerce platforms, including TikTok Shop, required
• Ability to analyze complex datasets and translate findings into clear, business-relevant insights and strategic recommendations at the executive level
• Advanced understanding of digital direct-to-consumer metrics, KPIs, and industry benchmarks across an omni-channel environment
• Strong experience leading or heavily influencing supply processes and sales forecasting methodologies
• High proficiency in data visualization tools and analytics platforms such as PowerBI and Google Analytics 4
• Deep understanding of customer acquisition, retention strategies, and lifetime value optimization
• Knowledge of subscription business models and optimization strategies preferred
• Excellent communication and storytelling skills, with the ability to present complex data clearly and persuasively to diverse stakeholders and senior leadership
• Ability to thrive in a fast-paced, collaborative environment with shared ownership, high expectations, and a passion for mentoring or guiding cross-functional peers

Core Competencies

Demonstrates expertise in digital commerce and ecommerce analytics, with a strong focus on optimizing sales performance through data-driven strategies and cross-functional collaboration. Proficient in utilizing data visualization tools and analytics platforms to inform decision-making and enhance customer acquisition and retention.

Highest-signal resume keywords

• Digital Commerce Strategy
• Ecommerce Analytics
• Shopify Storefront Management
• Data Visualization (PowerBI, Google Analytics 4)
• Customer Acquisition and Retention

Hard Skills

• Ecommerce Analytics
• Sales Forecasting Methodologies
• Promotional-Effectiveness Analysis
• Data Analysis
• Revenue Forecasting
• Inventory Planning
• Assortment Strategy Development
• KPI Monitoring
• Subscription Business Models
• Omni-Channel Metrics

Soft Skills

• Excellent Communication
• Storytelling Skills
• Collaborative Mindset
• Mentoring
• Strategic Recommendations

Industry Keywords

• Digital Commerce
• DTC Channels
• Customer Lifetime Value
• Promotional Strategies
• Merchandising

Tools & Technologies

• Shopify
• PowerBI
• Google Analytics 4
• Data-Visualization Tools
• Social Commerce Platforms