Ecommerce Manager | LGM

Legends MainGate, LLC; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

Legends Global is seeking an Ecommerce Manager to own the day-to-day operation of official ecommerce websites for Legends International Retail Partners, Clubs, and Events. You will drive profitable sites by crafting strong user journeys, improving conversion, and partnering with design, development, and marketing teams to meet quarterly forecasts.

The role requires 5+ years managing ecommerce websites, strong analytics, and the ability to influence content, campaigns, and product imagery to

Qualifications

• Proven ability to lead product and merchandising decision-making and customer user journey optimization.
• Demonstrated understanding of analytics, shopping cart platforms, and relevant e-commerce industry standard tools.
• 5+ years operating one or more retail ecommerce websites, preferably in sports or entertainment.

Responsibilities

• Oversee the overall success of partner ecommerce websites within the assigned portfolio.
• Meet with partners regularly, manage the overall partner relationship, and execute on ad hoc requests.
• Influence buying, stock management, and merchandising decisions through analytics expertise.
• Consistently improve the customer journey and optimize the conversion rate across partner sites.
• Maximize revenue through diligent management of products, categories, and campaigns.
• Lead product stakeholders to develop accurate photography and copy details of each product to maximize conversion.
• Ensure website layout and content align with brand guidelines and industry best practices.
• Monitor performance and report KPIs; manage optimization plans and audience targeting.
• Support performance marketing efforts (PPC, SEO, Display, Affiliates) and ensure campaign alignment with partner objectives.

Skills

Analytics

Ecommerce management

Leadership

User journey optimization

Education

Bachelor’s degree or equivalent

Tools

Shopping cart platforms

Job description

Role Overview

The Ecommerce Manager is an experienced, analytical thinker prepared to lead the day-to-day operation of official ecommerce websites for Legends International Retail Partners, Clubs, and Events within the growing portfolio. The key objective of the role is to deliver profitable websites via strong user journeys focusing on customer experiences tailored to each of our world-class partners. Driving continual improvements on each site to increase customer engagement and the conversion funnel are crucial, and strong collaboration skills are a must to deliver results on some of the world’s most well known ecommerce websites. A key delivery of this role is the total ownership of the website – optimizing and trading to deliver maximum conversion and revenue. They will be responsible for all the content across the websites, ensuring it is updated and maintained in a timely manner. They will collaborate on development of quarterly forecasts and be responsible for driving actions to achieve those targets. They will be an influencing voice in trading decisions, marketing campaigns, and content direction on the relevant partner channels in collaboration with all key internal and external stakeholders.

Key Responsibilities

• Oversee the overall success of partner ecommerce websites within the assigned portfolio
• Meet with partners regularly, manage the overall partner relationship, and execute on ad hoc requests
• Influence buying, stock management, and merchandising decisions through analytics expertise
• Consistently improve the customer journey and optimize the conversion rate throughout partner websites through close collaboration with the design and development teams
• Maximize revenue through diligent management of the products/categories/campaigns across the partner websites
• Serve as the voice of the partner internally; understand and maintain brand integrity
• Lead product stakeholders to develop accurate and clear photography and copy details of each product to maximize conversion
• Ensure that the website layout and content is consistent, conforms with the brand and style guidelines of our Partners/Clubs/Events, and aligns with industry best practices
• Obtain necessary approvals both internally and through the necessary partners
• Manage relationships with third party application providers to ensure effective utilization of tools tailored to partner websites
• Monitor performance of the websites and report through development and refinement of KPIs
• Manage website optimization plans, audience targeting, online use case formulation and execution
• Support the performance marketing team in efforts such as PPC, SEO, Display, Affiliates and push; ensure that campaigns are formulated and delivered in accordance with partner objectives
• Validate testing of new changes before live implementation
• Support VP Int Ecom in the setting of the roadmap and delivery of new features on the ecommerce websites and creation of strategies to drive and convert traffic in order to maximize revenue against commercial targets
• Challenge up by guiding evaluation and adoption of new ecommerce technologies and enhancements; experience with headless e-commerce a plus
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websites
• Lead change and adapt service offerings to the dynamic needs of our partners; familiarity with sports a plus
• Other duties and projects as assigned and directed by the Senior Ecommerce Trading Director

Qualifications & Skills

• A minimum of 5 years operating one or more retail ecommerce websites, preferably within sports, entertainment, or another relevant industry
• Bachelor’s degree or equivalent combination of education and related experience
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization
• Demonstrated understanding of analytics, shopping cart platforms, and relevant e-commerce industry standard tools

Physical Demands

Travel up to 10%.

Equal Opportunity Statement

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. #LI-TW1