Ecommerce Lifecycle Strategist

Prismfly; Dallas (TX); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in ecommerce conversion rate optimization is seeking a Lifecycle Strategist. This role involves shaping and optimizing the customer journey from engagement to retention, managing lifecycle campaigns, and analyzing customer data. Ideal candidates will have hands-on experience in customer lifecycle management and a passion for enhancing customer experiences.

Qualifications

• 3 years of relevant hands-on experience.
• Proven experience in customer lifecycle management, email/SMS automation, or a related field.
• Strong analytical skills with the ability to interpret data and draw actionable insights.

Responsibilities

• Own and manage lifecycle campaigns from ideation to execution and analysis.
• Develop personalized customer journeys identifying key touchpoints and opportunities for improvement.
• Analyze customer data to derive insights and improve customer lifetime value.

Skills

Analytical skills

Communication

Collaboration

Project management

Customer-centric mindset

Tools

Marketing automation tools

CRM systems

Job description

Prismfly is a global agency focused on ecommerce conversion rate optimization, and lifecycle marketing. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier brands and software partners. The team is made of humble experts, each with a strong desire to continually learn and grow.

Our culture is remote-first and we connect daily on Slack and video chat. Being part of a boutique, fast-growing company is exciting. The opportunities to grow and take ownership are endless. We make sure you have everything you need to do your best work and make a big impact.

Come join our fast-growing family! We are hiring a Lifecycle Strategist who will be responsible for shaping and optimizing the entire customer journey of our clients, from initial engagement through retention and advocacy.

Note:This is an evergreen position. While we are not actively recruiting for this position at the moment, we are always open to connecting with talented individuals who are interested in joining our team. By applying now, you’ll be among the first to be considered when a position becomes available. We encourage you to submit your application so we can get to know you and keep in touch for future opportunities.

RESPONSIBILITIES

• Own and manage lifecycle campaigns from ideation to execution and analysis.
• Develop personalized customer journeys identifying key touchpoints, pain points, and opportunities for improvement.
• Ensure that each touchpoint across customer flows is engaging, efficient, and effective.
• Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc
• Segment audiences and create tailored experiences to enhance customer engagement and loyalty.
• Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy.
• Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value.
• Collect and analyze customer feedback to make continuous improvements to the customer journey.
• Drive positive customer reviews, and ongoing engagement with loyalty programs.
• Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly.
• Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.

IDEAL CANDIDATE WILL HAVE:

• 3 years of relevant hands-on experience
• Proven experience in customer lifecycle management, email/SMS automation, or a related field.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Proficiency with marketing automation tools and CRM systems.
• A passion for customer experience and a customer-centric mindset.
• Strong project management skills and the ability to work on multiple initiatives simultaneously.