Sr Digital Strategist

Childrens Health; Dallas (TX); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading healthcare provider is seeking a Sr. Digital Strategist to enhance online presence and manage high-priority clinical services on their digital platforms. This role focuses on digital content optimization, strategic digital solutions, and collaboration with internal stakeholders to drive engagement and performance in alignment with brand goals. Candidates should possess extensive experience in digital marketing and a Bachelor's degree.

Benefits

Employee medical plan premiums covered after 3 years.

4%-10% employee savings plan match.

Paid Parental Leave (up to 12 weeks).

Caregiver Leave.

Adoption and surrogacy reimbursement.

Qualifications

• Minimum 5 years in a digital marketing role.
• Total of 7 years in Marketing or Agency work.
• Experience in healthcare preferred.

Responsibilities

• Main point of contact for digital experiences impacting consumers.
• Develop and implement digital strategies for clinical services.
• Analyze digital performance and advocate for best practices.

Skills

Digital Marketing

SEO

PPC

Content Marketing

User Experience

Education

Bachelor's degree

Tools

PC operation

Job description

Job Title & Specialty Area:Sr. Digital Strategist

Department: Marketing and Communication Operations

Location: Dallas, TX

Job Type: Remote (Must be a Texas resident)

Why Children’s Health?
At Children's Health, our mission is to Make Life Better for Children, and we recognize that their health plays a crucial role in achieving this goal.

Through our cutting-edge treatments and affiliation with UT Southwestern, we strive to deliver an extraordinary patient and family experience, ensuring that every moment, big or small, contributes to their overall well-being.

Our dedication to promoting children's health extends beyond our organization and encompasses the broader community. Together, we can make a significant difference in the lives of children and contribute to a brighter and healthier future for all.

Summary:
The Sr. Digital Strategist is responsible for managing and representing high-priority clinical services on Childrens.com and other digital properties. This role is responsible for the optimization of the content and experience for those clinical services on Childrens.com. The Sr. Digital Strategist works with internal stakeholders including Marketing, Clinical, Service Line, and other teams throughout the organization to gather the stakeholder's digital needs and requirements. The Strategist will develop digital solutions to meet those needs based on best practices and provide guidance to stakeholders on development based on strategic brand and business objectives. The Sr. Digital Strategist will work with internal marketing team members as needed (i.e. site editors, designers, technical team, etc.) to develop the site content and functionality.

Responsibilities:
* Serve as the main point of contact on the digital team for high-priority clinical services for all digital experiences that impact the consumer audience. Serve as an additional resource for additional service lines as needed.
* Work with assigned clinical services and other internal stakeholders to understand business needs and requirements and develop and implement a digital strategy (inclusive of SEO, PPC, content marketing, information architecture, and user experience) to meet those needs on digital platforms (desktop, mobile web, mobile applications, and tablet). Collaborate with other digital strategists to perform UX research and continuously improve the experience for assigned service lines.
* Analyze and report on digital performance of assigned clinical services to ensure consumer needs and business goals are met. Communicate successes to the team and advocate for adoption of new best practices across all digital assets. Communicate action plans when performance falls short.

WORK EXPERIENCE
* At least 5 years in a digital marketing role (or equivalent) Required
* At least 7 years in Marketing or Agency (total combined marketing/digital experience) Required
* Experience working in a hospital or in healthcare Preferred
* Experience with hardware and software; PC operation (basic hardware and operating system) advanced proficiency is Required

EDUCATION
* Four-year Bachelor's degree or equivalent experience Required

A Place Where You Belong

We put our people first. We welcome, value, and respect the beliefs, identities and experiences of our patients and colleagues. We are committed to delivering culturally effective care, creating meaningful partnerships in the communities we serve, and equipping and developing our team members to make Children’s Health a place where everyone can contribute.

Holistic Benefits – How We’ll Care for You:

· Employee portion of medical plan premiums are covered after 3 years.

· 4%-10% employee savings plan match based on tenure

· Paid Parental Leave (up to 12 weeks)

· Caregiver Leave

· Adoption and surrogacy reimbursement

As an equal opportunity employer, Children's Health does not discriminate against employees or applicants because of race, color, religion, sex, gender identity and expression, sexual orientation, age, national origin, veteran or military status, disability, or genetic information or any other Federal or State legally-protected status or class. This applies to all aspects of the employer-employee relationship including but not limited to recruitment, hiring, promotion, transfer pay, training, discipline, workforce adjustments, termination, employee benefits, and any other employment-related activity.