Ecommerce Landing Page & Merchandising Specialist

Gopuff; United States; Remote; USD 71,000 - 75,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

401(k) Retirement Savings Plan

HSA or FSA eligibility

Long and Short-Term Disability

Fitness Reimbursement Program

25% employee discount & FAM Membership

Flexible PTO

Group Life Insurance

EAP through AllOne Health

Job summary

Gopuff is seeking a Marketing Landing Page Specialist to optimize product listings and build high-converting pages. You will manage landing pages across paid media and campaigns, ensuring a seamless customer journey on desktop and mobile.

The role requires hands-on experience with CMS platforms and landing page builders, strong attention to detail, and 1–3+ years in digital marketing or eCommerce. Join a fast-paced team driving growth.

Qualifications

• Hands-on experience building and managing landing pages using CMS platforms or landing page builders.
• High attention to detail and strong organizational skills.
• 1–3+ years in eCommerce, digital experience, or growth/digital marketing.

Responsibilities

• Site Maintenance & Strategy: Update product listings, curate collections, and manage site navigation (categories/menus).
• Landing Page Development & Management: Build, publish, and maintain responsive, high-converting landing pages for paid media, promotional campaigns, and brand initiatives.
• Site Experience & Navigation: Optimize site navigation, category UX, and key promotional areas to ensure an intuitive and seamless customer journey across desktop and mobile.
• Performance Optimization & Analytics: Analyze user behavior, landing page performance, traffic sources, and conversion funnels to continuously identify drop-off points and growth opportunities.
• Promo & Coupon Setup: Create, test, and schedule promotional codes, discount rules, and banner messaging to support marketing campaigns and sitewide sales.
• Cross-functional Campaign Support: Collaborate with Marketing, Creative, and Paid Media teams to build dedicated landing pages that closely mirror campaign messaging, ad copy, and offer structures.

Skills

Landing pages

CMS platforms

Analytics

Conversion optimization

Tools

Shopify

Magento

Salesforce Commerce Cloud

Unbounce

Instapage

Webflow

Job description

Gopuff is seeking a Marketing Landing Page Specialist to optimize product listings and build high-converting pages. You will manage landing pages across paid media and campaigns, ensuring a seamless customer journey on desktop and mobile.

The role requires hands-on experience with CMS platforms and landing page builders, strong attention to detail, and 1–3+ years in digital marketing or eCommerce. Join a fast-paced team driving growth.