Ecommerce Marketing Manager

Camco Manufacturing Llc; Greensboro (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Camco Manufacturing in Greensboro, NC, seeks an experienced Ecommerce Marketing Manager to lead CAMCO.net, D2C growth, dealer portal support, and product content management (PIM/DAM). You will drive strategy and execution across marketing, IT, and sales to deliver measurable ecommerce results.

The role requires strong SEO, analytics, and cross-functional leadership, with 4+ years in ecommerce or D2C roles. You will build dashboards, optimize content with retailers such as Amazon/Walmart, and

Qualifications

• Bachelor’s degree in Marketing, Business, Ecommerce, or a related field.
• 4+ years of experience in ecommerce, digital marketing, or D2C strategy roles.
• Proven experience with SEO, web analytics (Google Analytics), and building performance dashboards.
• Familiarity with PIM/DAM platforms and product data management is a strong plus.
• Strong project management skills with the ability to manage multiple strategic initiatives simultaneously.

Responsibilities

• Own and execute Camco’s ecommerce strategy across corporate site experience, D2C, dealer portal, and content management (PIM/DAM).
• Conduct full audits of CAMCO.net and the dealer portal to establish KPI baselines and drive improvements.
• Lead SEO strategy and execution to grow organic traffic and rankings for priority product categories.
• Build analytics dashboards and report ROI to leadership.
• Collaborate with IT, Sales, and Marketing to align data flows between ERP, PIM, DAM, and ecommerce channels.

Skills

SEO

Data analysis

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree in Marketing, Business, Ecommerce, or a related field

Tools

Google Analytics

PIM/DAM platforms

PIM/DAM

Job description

About Camco Manufacturing:Camco Manufacturing, founded in 1966, has evolved from a humble beginning with one employee and a single product to become a powerhouse in the outdoor recreation market. With a rich history spanning over 50 years, Camco has grown exponentially, boasting a workforce of over 1,000 employees, 140+ patents, and an extensive product line exceeding 5,600 offerings.The company’s commitment to innovation is evident through its best-in-class, in-house development team, specializing in creating cutting-edge products for the RV, marine, ATV, and other outdoor recreation industries.Headquartered in Greensboro, North Carolina, Camco operates eight separate manufacturing and warehousing facilities encompassing one million square feet. This extensive infrastructure allows Camco to efficiently meet the diverse needs of its customers, solidifying its position as a leading aftermarket parts and accessories manufacturer in the fast-growing outdoor recreation market.Focused on the RV, Marine, and Camping sectors, Camco’s influence in these industries is significant, as it continues to lead the charge with a relentless pursuit of excellence and a commitment to delivering top-notch products and services.Our products reach customers nationwide through partnerships with major retailers such as Walmart, Lowe’s, Amazon, and Camping World, alongside a growing network of dealers — giving our Ecommerce team a direct hand in how those products are discovered, purchased, and supported online.Location: Greensboro, NCPosition Type: MarketingOverview:We are seeking a strategic and hands-on Ecommerce Marketing Manager to lead Camco’s digital commerce efforts across our digital ecosystem including: corporate site experience, direct-to-consumer (D2C) strategy, dealer portal support, and product content management (PIM/DAM). This position is ideal for someone who can move fluidly between strategy and execution — establishing performance baselines, driving cross-functional projects, and scaling Camco’s ecommerce presence.This candidate will own the strategy and execution for CAMCO.net, dealer portal marketing support, D2C channel growth, and unified product data across ERP, PIM, and DAM systems, partnering closely with Marketing, IT and Sales to deliver measurable results. A strong analytical mindset, project management discipline, and the ability to manage multiple concurrent initiatives are key to success in this role.Responsibilities:Own and execute Camco’s ecommerce strategy across four pillars: corporate site experience, D2C, dealer portal support, and content management (PIM/DAM)Conduct full audits of CAMCO.net, the dealer portal, and existing D2C activity to establish KPI baselines for sessions, bounce rate, conversion rate, and revenueLead SEO strategy and execution to grow organic traffic and improve search rankings for priority product categoriesBuild and maintain analytics dashboards to track ecommerce performance and report ROI to leadershipDevelop Camco’s direct-to-consumer (D2C) strategy, including consumer journey mapping, email/warranty-based data capture, and D2C revenue trackingPartner with the dealer network and internal teams to improve dealer portal self-service capabilities, including ordering, product lookup, account management, and warranty/claims supportSupport dealer marketing programs, including co-branded assets, seasonal campaigns, and new product alertsLead product information and digital asset management (PIM/DAM) initiatives — auditing product data, closing content gaps, and coordinating with retail partners such as Amazon and Walmart on enriched product contentCollaborate cross-functionally with IT, Sales, and Marketing to align data flows between ERP, PIM, DAM, and ecommerce/retailer channelsStay current on ecommerce, SEO, and digital commerce trends and the competitive landscapeQualifications:Bachelor’s degree in Marketing, Business, Ecommerce, or a related field4+ years of experience in ecommerce, digital marketing, or D2C strategy rolesProven experience with SEO, web analytics (Google Analytics), and building performance dashboardsExperience with PIM/DAM platforms and product data management is a strong plusFamiliarity with B2B dealer/distributor portals or B2B2C business models is a plusStrong project management skills with the ability to manage multiple strategic initiatives simultaneouslyExcellent cross-functional collaboration skills — comfortable working with IT, Sales, and Marketing stakeholdersData-driven mindset with strong analytical and reporting skillsExcellent written and verbal communication skillsCompensation and Benefits:We offer a wide range of career opportunities with excellent benefits. Above all, we are looking for passionate, talented, hard-working, nice people with great taste to help us build this brand we love.Competitive salary401k with company matchParticipation in company health (medical, dental) insurance plans. Supplemental insurance offeredPromote work/life balance including paid time off and paid holidaysFlexible schedule options availableCamco is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to any characteristic protected by applicable federal, state, or local law and are committed to maintaining a workplace free from discrimination and harassment.