Ecommerce Growth Analyst - Platforms & Experiences

Rally House; Lenexa (KS); On-site; USD 70,000 - 90,000; Full time

Job summary

Rally House is seeking an Ecommerce Analyst – Platforms & Experiences to optimize our online storefront, merchandising strategies, and digital performance. You’ll analyze site metrics, drive weekly content updates, and partner with Marketing, Buying, and Dev teams to boost revenue and customer satisfaction.

The role requires 2–4 years in ecommerce or digital marketing, a Bachelor’s degree in a related field, and familiarity with Google Analytics and A/B testing.

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, or related field.
• 2–4 years of ecommerce, site merchandising, or digital marketing experience.
• Licensed sports merchandise knowledge or retail experience is a plus.

Responsibilities

• Analyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentation.
• Own the execution of weekly site updates, homepage content, banners, landing pages, and navigation enhancements based on performance data and business priorities.
• Manage Hot Market launches from planning to execution, ensuring timely setup of products, categories, and promotional messaging.
• Partner with Marketing to support promotional calendars, aligning campaigns with merchandising priorities.
• Conduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigation.
• Provide actionable insights to senior leadership regarding merchandising performance, category trends, and user behavior.
• Ensure content accuracy, SEO best practices, and brand consistency across the site.
• Support the implementation and QA testing of new site features, enhancements, and third-party integrations related to customer experience.

Skills

A/B testing

UX best practices

AI familiarity

Analytical thinking

Education

Bachelor's degree in Business/Marketing/Data Analytics

Tools

Google Analytics

Microsoft Word

Excel

Outlook

Job description

Rally House is seeking an Ecommerce Analyst – Platforms & Experiences to optimize our online storefront, merchandising strategies, and digital performance. You’ll analyze site metrics, drive weekly content updates, and partner with Marketing, Buying, and Dev teams to boost revenue and customer satisfaction.

The role requires 2–4 years in ecommerce or digital marketing, a Bachelor’s degree in a related field, and familiarity with Google Analytics and A/B testing.