Ecommerce Analyst – Platforms & Experiences

Rally House; Lenexa (KS); Presencial; USD 70.000 - 90.000; Jornada completa

Descripción de la vacante

Rally House is seeking an Ecommerce Analyst – Platforms & Experiences to optimize our online storefront, merchandising strategies, and digital performance. You’ll analyze site metrics, drive weekly content updates, and partner with Marketing, Buying, and Dev teams to boost revenue and customer satisfaction.

The role requires 2–4 years in ecommerce or digital marketing, a Bachelor’s degree in a related field, and familiarity with Google Analytics and A/B testing.

Formación

• Bachelor's degree in Business, Marketing, Data Analytics, or related field.
• 2–4 years of ecommerce, site merchandising, or digital marketing experience.
• Licensed sports merchandise knowledge or retail experience is a plus.

Responsabilidades

• Analyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentation.
• Own the execution of weekly site updates, homepage content, banners, landing pages, and navigation enhancements based on performance data and business priorities.
• Manage Hot Market launches from planning to execution, ensuring timely setup of products, categories, and promotional messaging.
• Partner with Marketing to support promotional calendars, aligning campaigns with merchandising priorities.
• Conduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigation.
• Provide actionable insights to senior leadership regarding merchandising performance, category trends, and user behavior.
• Ensure content accuracy, SEO best practices, and brand consistency across the site.
• Support the implementation and QA testing of new site features, enhancements, and third-party integrations related to customer experience.

Conocimientos

A/B testing

UX best practices

AI familiarity

Analytical thinking

Educación

Bachelor's degree in Business/Marketing/Data Analytics

Herramientas

Google Analytics

Microsoft Word

Excel

Outlook

Descripción del empleo

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.Job DescriptionThe Ecommerce Analyst – Platforms & Experiences is responsible for analyzing and optimizing Rally House's site experience, merchandising strategies, and digital performance. This role owns key site execution initiatives, leveraging data to enhance product presentation, improve conversion, and create a best-in-class online shopping experience.Working closely with the Ecommerce Manager, the Analyst partners with Marketing, Buying, and Dev teams to drive measurable results in revenue, engagement, and customer satisfaction.ResponsibilitiesAnalyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentationOwn the execution of weekly site updates, homepage content, banners, landing pages, and navigation enhancements based on performance data and business prioritiesManage Hot Market launches from planning to execution, ensuring timely setup of products, categories, and promotional messagingPartner with Marketing to support promotional calendars, aligning campaigns with merchandising prioritiesConduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigationProvide actionable insights to senior leadership regarding merchandising performance, category trends, and user behaviorEnsure content accuracy, SEO best practices, and brand consistency across the siteSupport the implementation and QA testing of new site features, enhancements, and third-party integrations related to customer experienceSkills and KnowledgeFamiliarity with A/B testing methodologies and UX best practices, Familiarity with AI is a plus, Google Analytics, Proficient computer skills in Microsoft Word, Excel, and Outlook, Strong analytical and problem-solving skillsQualificationsBachelor's degree in Business, Marketing, Data Analytics, or related field2–4 years of ecommerce, site merchandising, or digital marketing experienceExperience with ecommerce platforms preferredLicensed sports merchandise knowledge or retail experience is a plusPhysical RequirementsAbility to operate a computer, keyboard, mouse, and other standard office equipmentAble to clearly view and read information on a computer screenOccasionally lift or move items up to 15 poundsPay Range$70,000.00 - $90,000.00