Ecommerce Data Analyst — AI-Driven Insights & Personalization

Colony Brands, Inc.; Monroe (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Colony Brands, Inc. is seeking an Ecommerce Data Analyst to empower our digital marketing initiatives through robust data management.

You will own first-party customer data, email and SMS audiences, segmentation rules, and consent governance to drive personalized campaigns and measurable performance. You’ll work with Bloomreach, AWS Redshift/S3, and product feeds to optimize data quality, reporting, and audience targeting while collaborating with cross-functional partners to support acquisition,

Qualifications

• Strong SQL and database skills with data validation and reporting.
• Familiarity with data pipelines, APIs, advertising feeds, and platform integrations.
• Experience with customer data platforms, marketing automation, audience segmentation, and data governance.

Responsibilities

• Own and maintain first-party customer data, including email and SMS audiences, segmentation, targeting criteria, business rules, consent management, and data quality.
• Manage customer data and audience configurations within Bloomreach or similar platforms.
• Maintain advertising and performance data, including cost data, integrations, data feeds, and reporting.
• Manage product feeds, tags, pixels, and digital measurement frameworks.
• Write and execute SQL queries to build audiences, validate data, generate reports, and identify trends and opportunities.

Skills

SQL

Data pipelines

APIs

Audience segmentation

Data governance

Analytical thinking

Collaboration

Tools

Bloomreach

Feedonomics

Tealium

AWS Redshift/S3

Product feeds

Job description

Colony Brands, Inc. is seeking an Ecommerce Data Analyst to empower our digital marketing initiatives through robust data management.

You will own first-party customer data, email and SMS audiences, segmentation rules, and consent governance to drive personalized campaigns and measurable performance. You’ll work with Bloomreach, AWS Redshift/S3, and product feeds to optimize data quality, reporting, and audience targeting while collaborating with cross-functional partners to support acquisition,