Digital Content Associate - E-Commerce & Campaigns

Saucony; Rockford (MI); Hybrid; USD 45,000 - 60,000; Full time

Job summary

Saucony is seeking an Associate Content Specialist to support digital content across email, website, and SMS, delivering consistent consumer experiences. You will build content in CMS, coordinate launches with Content Managers, Site Merchandising, CRM, Creative and Brand teams, and perform QA checks to ensure accuracy.

This role offers a hybrid schedule and opportunities to leverage data-driven insights to optimize content and drive engagement.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Digital Media or related field.
• 0-2 years in digital marketing, eCommerce, content management or a related field.
• Strong organizational skills and ability to manage multiple deadlines.
• Excellent written and verbal communication.
• Attention to detail and accuracy.
• Basic understanding of eCommerce and digital marketing principles.
• Familiarity with CMS and marketing platforms.

Responsibilities

• Supports planning, coordination, and execution of content across email, website, SMS, and other digital channels, to deliver a consistent consumer experience.
• Builds and maintains content within content management systems, marketing platforms and campaign tools.
• Assists with the setup, scheduling and deployment of product launches, promotions, campaigns and seasonal content initiatives.
• Conducts pre-launch and post-launch quality assurance checks to ensure content accuracy, functionality and consistency across supported channels.
• Maintains content calendars and supports project timelines to help ensure deliverables are completed on schedule.
• Assists with updates to category pages, landing pages, product content, navigation and promotional messaging.
• Reviews campaign performance reports and web analytics to understand content effectiveness and identify opportunities for optimization.
• Leverages consumer insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.
• Maintains content libraries, asset repositories and process documentation to support efficient content creation and reuse.
• Partners with Site Merchandising, CRM, Creative and Brand Marketing teams to ensure content is aligned with business objectives and product priorities.
• Adapts campaign messaging into channel-specific email, web, and SMS copy optimized for audience and objectives.
• Stays informed on digital content best practices, industry trends and consumer expectations.
• Works closely with digital designer to bring content to life.
• Works closely with site merchandiser to provide category optimization recommendations.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Skills

Organizational skills

Written and verbal communication

Attention to detail

Team collaboration

Content strategy

A/B testing basics

Education

Bachelor's degree or equivalent in Marketing/Communications/Digital Media

Tools

Excel

PowerPoint

JIRA/Asana

CMS

Google Analytics

Adobe Analytics

HTML basics

Job description

Saucony is seeking an Associate Content Specialist to support digital content across email, website, and SMS, delivering consistent consumer experiences. You will build content in CMS, coordinate launches with Content Managers, Site Merchandising, CRM, Creative and Brand teams, and perform QA checks to ensure accuracy.

This role offers a hybrid schedule and opportunities to leverage data-driven insights to optimize content and drive engagement.