eCommerce Campaign and Promotions Manager

CoStar Group, Inc.; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is looking for a strategic eCommerce Campaign and Promotions Manager to lead growth campaigns across various offerings. This role involves collaborating with Product, Marketing, and Finance teams to drive sales and optimize promotional strategies. The ideal candidate will have extensive experience in product marketing, exceptional communication skills, and a knack for managing high-visibility promotional events. Join a collaborative culture that emphasizes professional growth, diversity, and inclusion, and make a significant impact in the real estate information industry.

Benefits

Comprehensive Benefits

Professional Growth Opportunities

Diversity and Inclusion Focus

Qualifications

• 6+ years of product marketing experience in hardware, SaaS, and services.
• Proven ability to lead cross-functional initiatives in fast-paced environments.

Responsibilities

• Develop and execute go-to-market and growth campaigns aligned with business objectives.
• Manage campaigns for a diverse portfolio of products and services.

Skills

Product Marketing

Project Management

Promotional Strategy

Cross-Functional Leadership

Communication Skills

Education

Bachelor's Degree

Tools

Asana

Job description

eCommerce Campaign and Promotions Manager

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, creating unique and valuable offerings for our customers. We continually refine and innovate our approach, establishing a standard language in our industry.

About the Role

We are seeking a strategic and results-driven eCommerce Campaign and Promotions Manager to lead go-to-market and growth campaigns across our hardware, SaaS, and services offerings. This role collaborates closely with Product, Marketing, and Finance teams to drive sales, optimize promotional strategies, and maximize growth.

Responsibilities

1. Develop and execute go-to-market and growth campaigns aligned with business objectives.
2. Partner with sales and eCommerce teams to meet revenue targets through effective promotional and pricing strategies.
3. Manage campaigns for a diverse portfolio of products and services, prioritizing impact across customer segments.
4. Plan and execute promotional events such as Prime Day, Black Friday, and Cyber Monday, ensuring seamless multi-channel execution.
5. Create project plans and coordinate across teams for major promotional events.
6. Collaborate with Marketing Operations, Brand, and Product teams to manage campaign assets and messaging.
7. Develop and optimize campaigns to guide prospects through the buying journey and drive conversions.
8. Implement targeted email, retargeting, and automation strategies to enhance engagement and revenue.
9. Expand market reach through partner channels and support partner success.
10. Lead product, feature, and service launches with the necessary assets and enablement programs.
11. Provide insights for product and service development, advocating for customer needs.
12. Craft compelling narratives to engage prospects, customers, and industry influencers.
13. Track and analyze campaign performance, using data to optimize strategies.

Basic Qualifications

• Bachelor's degree from an accredited university.
• 6+ years of product marketing experience in hardware, SaaS, and services.
• Proven ability to lead cross-functional initiatives in fast-paced environments.
• Experience working with technical stakeholders, sales, and marketing teams.
• Proficiency in project management tools like Asana.
• Experience managing high-visibility promotional events.
• Exceptional communication skills, capable of presenting complex ideas clearly.
• Highly organized, detail-oriented, and adaptable.

What’s In It For You?

Join a collaborative, innovative culture with opportunities for professional growth, comprehensive benefits, and a focus on diversity and inclusion.