eCommerce Brand Manager (onsite only)

VIVO; Goodfield (IL); Presencial; USD 65 000 - 90 000; Tempo integral

Resumo da oferta

VIVO, a US-based home and office brand, is hiring a Brand Manager to own day-to-day marketplace operations and advertising performance across Amazon and other platforms. The role focuses on listing optimization, Buy Box health, pricing strategies, and end-to-end product launches.

You will collaborate with Supply Chain, Marketing, and Content teams to maximize visibility and profitability across US and international marketplaces.

Qualificações

• 1–3 years of hands-on ecommerce experience with Amazon Seller Central.
• Familiarity with Walmart, Wayfair or Shopify is a plus.
• Strong analytical skills and ability to translate data into actionable insights.
• Proficiency with Amazon analytics and common third-party tools.
• On-site work at VIVO headquarters in Washington, IL.

Responsabilidades

• Own day-to-day management of Amazon Seller Central accounts, including listing health, account performance metrics, pricing, and Buy Box management.
• Monitor and optimize product listings for organic visibility and conversion.
• Execute digital shelf strategy including SEO optimization and promotional planning.
• Manage product launches end-to-end on Amazon: keyword research, PDP development, content creation, and launch ads.
• Track and analyze sales performance, traffic, conversion rates, and marketplace trends to identify growth opportunities.
• Monitor pricing dynamics, Buy Box health, and category trends to inform recommendations.
• Coordinate inventory planning and in-stock management with Supply Chain.
• Support and oversee promotional programs and enrollment initiatives.
• Collaborate with Marketing and Content teams on imagery and Brand Store updates.
• Prepare performance reporting and business reviews for leadership.

Conhecimentos

Amazon Seller Central

3P Marketplace

Data analysis

Advertising campaigns

Inventory management

Pricing optimization

Formação académica

Bachelor's degree in business

Ferramentas

Helium 10

Jungle Scout

Brand Analytics

Descrição da oferta de emprego

About Vivo
VIVO is a US-based home and office brand delivering ergonomic solutions — standing desks, desk converters, monitor

About Vivo
VIVO is a US-based home and office brand delivering ergonomic solutions — standing desks, desk converters, monitor
and TV mounts, workspace accessories, and more — to millions of customers. We design, import, and sell our
products across Amazon (US, CA, UK, EU, AU, MX), our Shopify-powered DTC site, and a growing wholesale channel.
We also manage a portfolio of recently acquired consumer brands. VIVO is a lean, high-velocity operation where
ownership and accountability are the cultural currency.

THE ROLE

VIVO operates as a pure-play third-party (3P) eCommerce seller managing 2,000+ SKUs across Amazon (US and international), Walmart, Wayfair, our Shopify-powered DTC site, and emerging marketplace channels. We are hiring a Brand Manager to own the day-to-day execution of marketplace sales operations and advertising performance across these platforms.

Key Responsibilities

• Own day-to-day management of Amazon Seller Central accounts, including listing health, account performance
  metrics, pricing, and Buy Box management across US and international marketplaces.


• Monitor and optimize product listings: titles, bullet points, descriptions, backend keywords, images, A+ Content,
  and Brand Store presence to improve organic visibility and conversion rates.


• Execute digital shelf strategy including SEO optimization, variation management, bundling opportunities, and
  seasonal promotional planning.


• Manage product launches end-to-end on Amazon: keyword research, optimized PDP development, content
  creation, VINE review enrollment, and launch-phase advertising.


• Track and analyze sales performance, traffic, conversion rates, and marketplace trends to identify growth
  opportunities and proactively address issues.


• Monitor competitive positioning, pricing dynamics, Buy Box health, and category trends to inform
  recommendations.


• Maintain account health and compliance: case management, ASIN issue resolution, and adherence to Amazon
  policies and procedures.


• Coordinate FBA shipment planning, inventory allocation, and in-stock management in collaboration with Supply
  Chain and Logistics teams.


• Manage Amazon Vine, Subscribe & Save enrollment, deals/coupons calendar, and promotional programs.


• Support and contribute to marketplace operations on Walmart.com, Wayfair, and VIVO's Shopify DTC site,
  including listing management, promotional execution, and performance monitoring.

Advertising & Performance Marketing

• Manage and optimize Amazon Advertising campaigns — Sponsored Products, Sponsored Brands, and Sponsored Display — with a focus on ROAS, ACoS, TACoS, and contribution margin.


• Analyze advertising performance data to refine keyword targeting, bid strategies, budget allocation, and
  campaign structure.


• Support new product launch advertising strategy, including keyword harvesting, dayparting, and competitive
  conquest campaigns.


• Collaborate with the Marketing team on retail media strategy, aligning advertising investment with organic
  content performance and promotional calendar.


• Build and maintain performance dashboards and reports tracking advertising KPIs, revenue attribution, and
  SKU-level profitability.


• Support DSP campaign strategy and execution as applicable.


• Stay current on Amazon advertising platform changes, new ad formats, and emerging best practices.

Cross-Functional Collaboration & Reporting

• Partner with forecasting and supply chain teams to ensure inventory levels support sales plans and promotional
  activity.


• Collaborate with the content and creative team on imagery, A+ Content development, video, and Brand Store
  updates.


• Prepare and deliver regular performance reporting, business reviews, and strategic recommendations to
  leadership.


• Contribute to pricing strategy and margin analysis — understanding how pricing, promotions, advertising
  spend, and Amazon fees interact to drive SKU-level profitability.


• Coordinate with Brand and IP/Legal teams on MAP compliance, unauthorized seller issues, and brand
  protection.


• Identify operational process improvements and contribute to the development of SOPs, toolkits, and scalable
  workflows.

Qualifications

Required

• 1–3 years of hands-on eCommerce experience with meaningful time working inside Amazon Seller Central (3P
  experience strongly preferred) and exposure to additional marketplace or DTC platforms such as Walmart,
  Wayfair, or Shopify.


• Demonstrated understanding of Amazon marketplace operations: listing optimization, pricing, Buy Box
  dynamics, FBA logistics, account health management.


• Working knowledge of Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) with
  the ability to manage campaigns and interpret performance data.


• Proficiency with Amazon analytics, reporting tools, and common third-party platforms (e.g., Helium 10, Jungle
  Scout, Brand Analytics, or similar).


• Strong analytical skills — comfortable with data, able to translate metrics into actionable insights and strategic
  recommendations.


• Detail-oriented, self-motivated, and comfortable operating independently in a fast-paced environment.


• Ability to work on-site full-time at VIVO headquarters in Washington, IL.

Preferred

• Experience with a private-label or branded consumer products company (not just agency side).


• Experience managing international Amazon marketplaces (Canada, Mexico, UK, EU, Australia).


• Familiarity with non-Amazon eCommerce platforms (Walmart Marketplace, Wayfair, Shopify).


• Experience with SKU-level P&L analysis and understanding of contribution margin dynamics in a 3P model.


• Exposure to categories such as home/office, furniture, consumer electronics, or hard goods.


• Bachelor's degree in business, marketing, or a related field (or equivalent practical experience).