Ecommerce Analytics & Optimization Lead

briowt; Glendale (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K Retirement Plan

Paid Vacation Time

Paid Holidays

Job summary

Brio Water Technology in Glendale, CA is seeking a data-driven Web Analyst to optimize our direct-to-consumer e-commerce experience. You will translate user behavior into actionable insights to improve conversion rate, AOV, retention, and overall digital performance, partnering with Marketing, Product, UX, Engineering, and Merchandising.

The role reports to the VP eCommerce and involves building dashboards, monitoring site health, conducting experiments, and driving revenue impact through data.

Qualifications

• 6-8+ years of web analytics experience in a DTC or consumer products environment.
• Strong proficiency in GA4, SQL, Excel/Sheets, and BI tools.
• Experience with A/B testing tools (Optimizely, VWO, AB Tasty).
• Excellent communication skills with ability to translate insights into revenue impact.

Responsibilities

• Daily performance tracking of site metrics: traffic, conversion, revenue, AOV, funnel progression.
• Build dashboards and automated reporting to visualize site health and trends.
• Design and analyze A/B and multivariate tests to improve UX and conversions.
• Analyze clickstream data, heatmaps, and cohorts to understand customer journeys.
• Support attribution modeling and marketing mix analysis in collaboration with Marketing.

Skills

GA4

SQL

Excel

Google Sheets

BI tools

Optimizely

VWO

AB Tasty

Tools

Looker

Tableau

Power BI

Google Analytics

Job description

Brio Water Technology in Glendale, CA is seeking a data-driven Web Analyst to optimize our direct-to-consumer e-commerce experience. You will translate user behavior into actionable insights to improve conversion rate, AOV, retention, and overall digital performance, partnering with Marketing, Product, UX, Engineering, and Merchandising.

The role reports to the VP eCommerce and involves building dashboards, monitoring site health, conducting experiments, and driving revenue impact through data.