eCommerce Analyst

North Carolina Education Lottery; Raleigh (NC); Hybrid; USD 59,000 - 72,000; Full time

Job summary

North Carolina Education Lottery is seeking an eCommerce Analyst in Raleigh. You will implement and manage website tagging with GA4, GTM 360, validate tracking accuracy, and deliver data-driven insights to improve conversion and ROI.

The role emphasizes analytics, dashboards, and stakeholder communication in a fast-paced environment. This hybrid position requires NC residency.

Qualifications

• Bachelor’s degree in eCommerce, business, IT, data analytics, economics, or related field.
• Strong statistics, data interpretation, or web/mobile analytics background valued.
• Experience with GA4, GTM, SAS products, and eCommerce platforms required.
• Ability to analyze large datasets to spot trends and anomalies.

Responsibilities

• Set up and maintain eCommerce tracking tools for clickstream data accuracy.
• Tag, track and analyze eCommerce data, site traffic, and user behavior to boost ROI.
• Track KPIs like AOV, CLV, CAC and more using GA4 and SAS for insights.
• Run A/B tests and interpret results to improve pages and checkout flows.
• Analyze user behavior to identify pain points and improve UX and conversion.
• Report on KPIs such as conversions, engagement, and revenue growth.
• Monitor campaigns and promotions to evaluate performance and UX.
• Translate data into actionable eCommerce recommendations for UX teams.
• Stay updated on eCommerce measurement trends and best practices.

Skills

GA4

Google Tag Manager

SAS

eCommerce KPIs

Education

Bachelor’s Degree in eCommerce, Business, IT, Data Analytics, Economics, or related field

Tools

GTM

Google Analytics 360

SAS Tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

eCommerce Analyst

Digital Gaming Regular Full-Time Professional Raleigh, NC, US

eCommerce Analyst(internal title:eCommerce Measurement Specialist) - Raleigh [22002601]

Love transforming numbers into narratives? As our eCommerce Analyst, you’ll implement and manage website tagging using Google Tag Manager (GTM 360), validate tracking accuracy, analyze performance data, and deliver actionable insights and reporting. Your knowledge of GA4, SAS, and eCommerce KPIs will help shape smarter decisions and stronger conversion outcomes.

Come and develop your career in this fun, friendly, and fast-paced environment! The lottery was recently certified as a Great Place to Work. We have also been named a Best-in-Class Employer by Gallagher.

Veterans, you are encouraged to apply if you meet the requirements of this role!

**This is a hybrid position.All employees must reside in N.C. **

Responsibilities:

• Set up and maintain eCommerce tracking tools to ensure clickstream data accuracy.


• Tags, tracks and analyzes eCommerce data, website/app traffic, and behavior to improve online performance, conversion rates, and ROI.


• Track key performance indicators (KPIs) like AOV, COA, CLV, CAR and more using tools like Google Analytics and SAS to help drive data-informed strategies and decisions.


• Implement A/B testing and interpret data to improve website/app functionality, product pages, checkout flows, payment flows, and end-to-end clickstream experience.


• Analyze user behavior to identify pain points and optimize the user experience (UX) to increase conversion and engagement rates.


• Track and report on eCommerce key performance indicators (KPIs) such as conversion rates, engagement metrics, promotion customer acquisition costs, and revenue growth.


• Monitor, analyze, and report on key eCommerce KPIs to evaluate promotions, campaigns, and user flow effectiveness as well as site/app performance using clickstream data and other digital data.


• Translate complex data sets into actionable eCommerce insights and strategic recommendations for clickstream UX teams.


• Stay updated on industry eCommerce measurement trends and best practices, applying new clickstream knowledge to improve eCommerce processes and contribute to the company’s overall growth.

Requirements:

• Bachelor’s Degreein eCommerce, Business, IT, Data Analytics, Economics, or a related field.


• Strong academic background in statistics, data interpretation, or web/mobile analytics is highly valued.


• Strong experience with Google Analytics 4 (GA4), Google Tag Manager, SAS products, and eCommerce platforms and systems.


• Ability to analyze large datasets to identify trends and anomalies.


• Deep understanding of eCommerce clickstream metrics and ROI.


• Ability to create custom dashboards and monthly reports to communicate complex eCommerce findings to stakeholders in a clear, non-technical way.


• Problem-solving mindset and the ability to learn new applications and software.


• Experience using project workflow tool such as Smartsheet, Airtable, Jira, etc.


• Experience or understanding of working in a structured project framework.


• Strong academic background in statistics, data interpretation, or web/mobile analytics is highly valued.

CERTIFICATIONS AND LICENSES:

• Formal certification in Google Analytics or proficiency in Google Tag Manager (GTM) or SAS products.


• Official certifications from eCommerce platforms or the ability to demonstrate in-depth platform knowledge.


• Programs focusing on eCommerce, SEO, PPC, or Conversion Rate Optimization (CRO).

Hiring Rate: $65,338

Closing Date: October 31, 2026

About the North Carolina Education Lottery

We raise money for a great cause! All of the earnings of the North Carolina Education Lottery go to education. We award an average of $10 million in prizes each day. To learn more, visit our website www.nclottery.com .

At the North Carolina Education Lottery, we deal with winners every day: our employees! We offer competitive pay and benefits, flexible schedules, professional development opportunities, casual attire, open communication, and a fun work environment.

All employees of the Lottery are expected to support the organization's values (honesty, respect, integrity, and trust) and its commitment to corporate social responsibility (including responsible gaming, environmental awareness, community involvement, etc).