eCommerce Acquisition Manager

City Furniture, Inc.; Florida; On-site; USD 80,000 - 110,000; Full time

Job summary

City Furniture in the Town of Florida is seeking an eCommerce Acquisition Manager responsible for driving eCommerce traffic and managing digital marketing strategies. This role requires collaboration with marketing teams and external vendors to accelerate digital expansion.

Ideal candidates will have over 5 years of digital marketing experience, particularly in eCommerce, and familiarity with tools like Google Analytics and Optimizely. This managerial role offers an opportunity to lead impactful marketing initiatives.

Qualifications

• 5+ years of experience in digital marketing at an online retailer or agency in a leadership role.
• Prior eCommerce experience is mandatory.
• Familiarity with omnichannel retail environment is a plus.

Responsibilities

• Manage eCommerce traffic generation and shopper site entry.
• Drive development of digital marketing programs.
• Manage paid and organic digital media.

Skills

eCommerce experience

Digital marketing

Leadership

Google Analytics

SEO/SEM/PPC

Tools

Optimizely

Email Service Provider

Job description

City Furniture is the #1 Retailer in the Home Furnishings Industry in South Florida. We strive to provide an environment where associates love to work and, as a result, provide a great shopping experience for our customers. City Furniture is the fastest growing furniture retailer in Southeast and Southwest Florida. Career paths range from positions in Sales, Distribution, Customer Service, and corporate office positions in Marketing, IT, HR, and Accounting.

City Furniture is proud of the 1000+ professionals that began their journey here, rewarding every accomplishment big and small. Finding a stable company these days is challenging, but to find one that is expanding and remains passionate about their values as a family owned business impacting customers and the world is simply extraordinary.

Job Description

The eCommerce Acquisition Manager is responsible for managing all aspects of eCommerce traffic generation and shopper site entry, including email, search engine marketing, on site promotions, affiliates, and search engine optimization. This role works closely with the Director of eCommerce as well as the Director of Marketing to provide marketing direction, optimization, and reporting. This role also is involved in the strategy of selecting and managing outside vendors.

• Drive the strategic development of digital/online marketing programs to drive higher brand awareness through increased traffic and customer engagement.
• Manage all forms of paid and organic digital media to generate long lasting brand awareness through SEO/SEM/PPC, mobile marketing, display, YouTube advertising, and more.
• Select and manage multiple agencies and 3rd party resources to accelerate the Company’s digital expansion.
• Work closely with Marketing and Creative teams to establish operational processes needed to support email programs.
• Establish digital marketing KPI and performance reporting for all marketing programs and opportunities.
• Manage all aspects of a digital marketing budget continuing to increase program effectiveness and the ROI of alternative investments.
• Stay up-to-date and maintain high level of expertise in digital technologies and marketing trends.
• Collaborate with both internal and external resources to develop brand strategies that meet company goals.

Qualifications

Work Experience – Prior eCommerce experience is required. 5+ years of experience in digital marketing at an online retailer or agency in a leadership role is required. Prior experience within an omnichannel retail environment is a plus.

Technical Knowledge: Working experience with Google Analytics, Optimizely, and an Email Service Provider.

Additional Information

All your information will be kept confidential according to EEO guidelines.