Account Director, Earned Media

WSA IPG DXTRA, Inc.; United States; On-site; USD 100,000 - 130,000; Full time

Job summary

Current Global is seeking an experienced earned media strategist and storyteller to lead client programs and drive earned-first campaigns for consumer brands. You will shape communications strategies, build media programs and mentor teams across disciplines to deliver results.

The role focuses on turning cultural insights into compelling narratives, managing senior client relationships and identifying opportunities within news cycles and trends for impactful coverage.

Qualifications

• At least 7 years of public relations and communications experience, with a strong focus on consumer communications and earned media; agency experience preferred
• Proven experience developing and executing integrated, earned‑first media campaigns
• Strong understanding of consumer media, cultural trends and the broader media ecosystem
• Experience working across earned, social, influencer and other integrated communications channels
• BA or BS in Communications or a related field

Responsibilities

• Shape communications strategies, develop earned-first approaches and lead media programs that drive results for consumer brands.
• Mentor junior team members, manage significant workstreams and collaborate across disciplines.
• Identify news cycles, cultural moments and emerging trends to create opportunities for clients.

Skills

Trusted Advisor

Earned Media Strategies

Storytelling

Media Relationships

Industry Trends

Cultural Insight

Team Leadership

Cross-Disciplinary Collaboration

New Business Ideation

Result Delivery

Education

BA or BS in Communications

Job description

Agency: Weber Shandwick Job Function: Communications and PR Job Subfunction: Public Relations Job Description: At Current Global, we help brands earn their place in the current of culture by creating ideas that cut through the noise and connect with people in human and authentic ways. We are a modern communications agency with a global footprint across North and South America, Europe, and Asia. Our expertise spans consumer, corporate, consumer health, and technology. We work at the intersection of creativity, strategy, media, and client experience to build earned-first ideas that shape conversation, capture attention, and deliver results. We are looking for an experienced earned media strategist and storyteller with strong media relationships they can leverage on behalf of clients. Constantly curious about what’s next in culture, the ideal candidate is passionate about storytelling, building innovative earned media strategies for today’s modern landscape, securing meaningful coverage, and leveraging the intersection of earned, influencer and social to accelerate ideas across our connected media world. As an Account Director, you will serve as a senior media relations lead and trusted advisor across integrated client teams. You will shape communications strategies, develop earned-first approaches and lead media programs that drive results for consumer brands. You’ll bring a strong understanding of the consumer media landscape and the ability to identify news cycles, cultural moments and emerging trends that create opportunities for clients. You’ll also play an important role in developing and mentoring team members, managing significant workstreams, connecting teams across disciplines and contributing to the growth of Current Global’s consumer media relations business. You’ll be joining a collaborative, energetic team that works hard, brings big ideas to the table and genuinely has fun doing it.

About You

You are a culture vulture with a strong grasp of modern, earned-first media campaigns. You understand what makes a story compelling to consumers and know how to turn cultural trends, news cycles and consumer insights into relevant opportunities for brands. You don’t shy away from implementing media strategies from concept through execution, finding new ways to meet client objectives and achieving top-notch results. You are equally comfortable providing senior-level counsel to clients, leading teams and getting into the details of the work when needed. You are a natural collaborator who enjoys working across creative, social, influencer, digital, media and other agency disciplines to develop integrated campaigns and ideas that break through.

Your Skills

• Trusted Advisor: Provide proactive and reactive strategic media counsel to key clients and serve as a senior day‑to‑day media contact.
• Development and Execution of Earned Media Strategies: Develop and lead earned‑first media strategies from concept through execution, while connecting with integrated teams to develop cohesive approaches to our work.
• Craft Compelling Stories: Develop narratives, pitches and ideas designed to earn positive client headlines and meaningful coverage.
• Build and Maintain Relationships: Forge and maintain strong, authentic connections with key media contacts and leverage those relationships on behalf of clients.
• Be Ahead of the Curve: Actively monitor and be an early adopter of new media trends, platforms and practices that could serve clients across our portfolio.
• Have Your Finger on the Pulse: Identify news cycles, cultural shifts, consumer trends and emerging conversations that affect clients, distilling meaningful insights and inserting client narratives in targeted, relevant and insightful ways.
• Lead and Develop Teams: Mobilize, motivate and mentor junior team members while providing clear direction, counsel and feedback.
• Connect the Dots: Work across creative, social, influencer, digital, media and other specialists to develop integrated campaigns and maximize opportunities across channels.
• Bring Ideas to the New Biz Table: Contribute creative and strategic media ideas to new business opportunities and pitches.
• Drive Results: Manage multiple workstreams, priorities and deadlines while maintaining a high standard of quality and delivering meaningful results for clients.

Minimum Requirements

• At least 7 years of public relations and communications experience, with a strong focus on consumer communications and earned media; agency experience preferred
• Proven experience developing and executing integrated, earned‑first media campaigns
• Strong understanding of consumer media, cultural trends and the broader media ecosystem
• Experience working across earned, social, influencer and other integrated communications channels
• BA or BS in Communications or a related field

About Current Global

Current Global is a human‑centered creative communications agency. That is marketing mumbo jumbo for: we eat, play, and dream in culture, so we can help brands stay ahead of the trends to forge deeper and more authentic connections with their consumers. Our portfolio of iconic brands is a creative person’s dream, offering endless opportunities to work across a wide range of assignments and sectors. The diversity of our client roster reflects our inclusive team structure and collaborative process. We believe the most powerful creative ideas are sparked by bringing together people with different perspectives, backgrounds, and experiences. At Current Global, the best ideas come from a diverse mix of minds, background, and experiences—a fusion of creatives, strategists, media and marketing specialists, and client experience experts, all working together to deliver highly effective, award‑winning work. This winning formula has earned us 41 Cannes Lions, along with numerous other accolades, including Fast Company’s World Changing Ideas in 2021 and 2024, and recognition in The Valuable 500 in 2023.

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

NYC Salary Range: $100,000-$130,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. $100,000-$130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.