Earned-First Social Content Creator

Golin Ketchum; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Brooklyn Brothers is seeking a social content creator to join its in-house team in New York. You will craft original social-first concepts for TikTok, Instagram, YouTube, and emerging channels, balancing idea generation with hands-on production and execution across formats.

You’ll translate culture into shareable content, present concepts to clients, and collaborate across disciplines to drive engagement and brand fandom, with a bias for earned-first ideas and high-quality storytelling.

Qualifications

• 2+ years’ experience working within a content team – agency, studio, or in-house for a brand
• A portfolio demonstrating strong conceptual thinking alongside hands-on execution across social formats
• Proven experience developing ideas from initial concept through final delivery
• Deep knowledge of social platforms, internet culture, creator ecosystems and evolving content trends
• Experience creating organic social content designed to drive engagement, participation and cultural relevance
• Strong skills in short‑form video creation, including vertical video shooting, editing, and optimization for platform best practices
• Proficiency with content creation tools such as Adobe Creative Suite (including Photoshop and Premiere Pro) and comfort working with mobile‑first editing platforms
• Photography and photo editing experience, with an eye for composition, storytelling, and capturing authentic moments
• Strong writing skills, including the ability to write concepts, scripts, beat sheets, creative rationales, and presentation materials
• Experience participating in or leading brainstorms and developing creative ideas in a collaborative environment
• Ability to think strategically and understand how creative work ladders up to broader marketing and business objectives
• Experience presenting work directly to clients and communicating ideas clearly and persuasively
• Comfort receiving, interpreting, and implementing feedback while maintaining creative integrity
• Strong organizational skills and the ability to manage multiple priorities in a fast‑paced environment
• A proactive, solutions‑oriented mindset and willingness to jump in wherever needed to get great work made
• A genuine passion for creating social content and an ongoing curiosity about what's happening in culture
• Experience working on large, high‑profile brands is a plus
• Experience developing creator‑led, earned‑first, or integrated social campaigns is a plus
• Any additional creative pursuits – filmmaking, music, illustration, fashion, photography, gaming, LEGO building, or something entirely unexpected – are always welcome!

Responsibilities

• Develop original social-first concepts and campaigns that range from always-on content to larger tentpole ideas and earned-led activations
• Generate ideas independently and collaboratively, contributing meaningfully to brainstorms and helping lead internal ideation sessions
• Create content tailored to the nuances of each platform, with a strong understanding of how audiences consume content across Instagram, TikTok, Facebook, YouTube, YouTube Shorts, Pinterest and emerging channels
• Identify and translate cultural moments, platform trends, creator behaviors, and audience insights into opportunities for our clients that make sense for the brand
• Work within established brand and social strategies to develop ideas that are both creatively compelling and strategically sound
• Bring ideas to life through hands‑on content creation, balancing conceptual thinking with executional excellence
• Be willing to step in front of the camera from time to time—whether for creator-style content, trend participation, or helping bring an idea to life
• Capture content using a variety of production approaches—from lo‑fi iPhone content and creator‑style videos to larger-scale studio and on‑location productions
• Present concepts, creative rationale, and finished work directly to clients with confidence and professionalism
• Build trusted relationships with clients, incorporating feedback while advocating for strong creative solutions
• Balance multiple projects simultaneously, managing priorities and timelines while maintaining a high standard of creative quality
• Stay relentlessly curious about social platforms, creators, emerging technologies, and new formats shaping the future of content
• Create work that earns attention and drives fandom – content that people choose to watch, share, save, comment on, and talk about.

Skills

Social content creation

Short-form video

Adobe Creative Suite

Photography

Copywriting

Content strategy

Client presentations

Brainstorming

Tools

Photoshop

Premiere Pro

Job description

Brooklyn Brothers is seeking a social content creator to join its in-house team in New York. You will craft original social-first concepts for TikTok, Instagram, YouTube, and emerging channels, balancing idea generation with hands-on production and execution across formats.

You’ll translate culture into shareable content, present concepts to clients, and collaborate across disciplines to drive engagement and brand fandom, with a bias for earned-first ideas and high-quality storytelling.