E&I Marketing Adobe Journey Optimizer Product Owner - Remote

UnitedHealth Group; Minnetonka (MN); Remote; USD 106,000 - 195,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen Marketing Product Owner, der die Implementierung von Adobe-Technologien leitet. In dieser Rolle werden Sie die Effizienz von Marketingmaßnahmen durch strategische Nutzung von Adobe Journey Optimizer verbessern. Sie arbeiten eng mit funktionsübergreifenden Teams zusammen, um innovative Lösungen zu entwickeln, die messbare Ergebnisse liefern. Diese Position bietet die Flexibilität, remote zu arbeiten, und erfordert eine proaktive Herangehensweise zur Lösung komplexer Herausforderungen. Wenn Sie leidenschaftlich daran interessiert sind, Marketingstrategien zu optimieren und die Kundenbindung zu stärken, ist dies die perfekte Gelegenheit für Sie.

Benefits

Umfassende Leistungspakete

Aktienoptionsprogramme

401k-Beiträge

Qualifications

• 7+ Jahre Erfahrung in produktorientierten Marketingrollen.
• Erfahrung mit Adobe Experience Platform und Kundenengagement-Technologien.

Responsibilities

• Definieren und Implementieren von Tools zur Verbesserung der Marketingfähigkeiten.
• Zusammenarbeit mit internen Partnern zur Durchführung effektiver E-Mail-Kampagnen.

Skills

Produktorientierte Rollen im Marketing

Verbrauchermarketing

HTML und responsives Design

Handlebar JS

SQL

AmpScript

Datenmanipulation in E-Mails

Adobe Experience Platform

Kundenengagement-Technologielösungen

Tools

Adobe Journey Optimizer

Salesforce Marketing Cloud

Adobe Analytics

Job description

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable, and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

We are seeking a dynamic and experienced Marketing Product Owner to lead our Adobe marketing technology implementation efforts. As the Marketing AJO Product Owner for E&I, you will enhance the efficiency and effectiveness of marketing efforts through strategic use of Adobe Journey Optimizer and related Adobe products. You will collaborate with cross-functional teams to understand business needs, identify issues, and implement innovative solutions that improve our marketing capabilities and deliver measurable results.

You will enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

1. Defining and implementing tools and processes that advance digital and traditional marketing capabilities, interfacing with departments and vendors to find optimal solutions using Adobe Journey Optimizer and Adobe Experience Platform technology.
2. Understanding and implementing data ecosystems through audience creation and using Handlebar JS to dynamically drive content in emails, SMS, digital advertising, social, and direct mail.
3. Collaborating with internal partners and external vendors to build and execute effective member email campaigns.
4. Job Role Alignment: 80% assist with campaign implementation projects, 20% review and execute complex member campaigns.
5. Flexibility and problem-solving to work with ambiguity, testing, and consulting.
6. Developing tactical plans utilizing data for targeted marketing messages.
7. Managing relationships with teams and vendors to meet campaign delivery timelines.
8. Building positive relationships within cross-functional teams, demonstrating interpersonal and collaboration skills.
9. Working independently with results-driven focus.
10. Resolving business problems decisively and prioritizing effectively.

In this role, you'll be rewarded and recognized for your performance in an environment that challenges you and provides clear pathways for development.

Required Qualifications:

• 7+ years in product-oriented roles in marketing, data, or technology.
• 7+ years of consumer marketing experience across online and offline channels.
• 4+ years of email HTML and responsive design coding experience.
• 4+ years of Handlebar JS, SQL, AmpScript, and data manipulation in email.
• 2+ years with Adobe Experience Platform, such as Adobe Real-Time CDP, Adobe Journey Optimizer, or Adobe Experience Platform.
• Experience working on broad-scale consumer engagement technology solutions in complex, matrixed organizations.
• Experience creating product strategies considering market forces, KPIs, and operational deliverability.

Preferred Qualifications:

• Certifications in Adobe Experience Platform, Adobe Journey Optimizer, and Customer Journey Analytics.
• 2+ years of healthcare experience.
• Experience developing targeted, dynamically driven emails based on audience preferences.
• Experience deploying multi-channel communications through custom actions.
• Experience with Salesforce Marketing Cloud or similar platforms, including data filters and automation.
• Experience with Adobe Assets, Workfront, and analytics tools like Adobe Analytics.

*All remote employees must adhere to UnitedHealth Group's Telecommuter Policy.

The salary range is $106,800 to $194,200 annually, based on full-time employment and factors like location, education, experience, and certifications. Benefits include comprehensive packages, incentives, stock purchase options, and 401k contributions.

Application Deadline: Posted for at least 2 business days or until a sufficient candidate pool is reached. The posting may end early due to volume.

At UnitedHealth Group, our mission is to help people live healthier lives and improve the health system for all. We are committed to equity, environmental responsibility, and addressing health disparities, especially for marginalized groups.

UnitedHealth Group is an Equal Employment Opportunity employer. Qualified applicants will be considered without regard to race, gender, age, or other protected characteristics. Candidates must pass a drug test prior to employment.