E-Commerce DTC Lead

Plan Bee Inc.; Walnut (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus

Comprehensive health, dental, vision,/

Disability insurance

Job summary

Plan Bee Inc. seeks a DTC Lead to build and run the U.S. direct-to-consumer business — from e-commerce site to marketplace presence, digital marketing, sales operations, fulfillment, customer community, and data analytics.

You will partner with supply chain and operations to align production planning and logistics, set strategic plans, and drive market entry while ensuring compliance and high GMV. This role requires leadership across teams and a passion for off-road electric powersports.

Qualifications

• 3–5 years hands-on experience in U.S. DTC / e-commerce.
• Experience in electric motorcycles or powersports preferred.
• Working knowledge of U.S. compliance fundamentals (UL / DOT / sales tax / product liability).

Responsibilities

• Owns market research, strategic advisory, and business planning for the U.S. Direct-to-Consumer business.
• Owns product compliance and localization for the U.S. Direct-to-Consumer business.
• Owns sales operations and fulfillment for the Direct-to-Consumer business, including order processing, customer service, and returns/exchanges workflows.
• Owns brand building, digital marketing, and customer community operations for the DTC business.

Skills

DTC / e-commerce experience

Stakeholder leadership

Market research

Job description

Plan Bee Inc. is Surron's U.S. subsidiary, based in CA. We are looking for a DTC Lead to build and run the entire U.S. direct-to-consumer business: e-commerce site, marketplace presence, digital marketing, sales operations, fulfillment, customer community, and the data layer underneath all of it.

The E-Commerce DTC Lead builds and operates the U.S. Direct-to-Consumer business from zero to one. The role provides structural, actionable recommendations to company leadership on market entry, brand positioning, channel mix, and marketing investment, and drives execution across product compliance, e-commerce site, marketplace onboarding, digital marketing, sales operations, customer community, and data analytics. The role works closely with the supply chain team to align production planning, logistics cadence, and technical specifications, and partners with operations and customer support teams to ensure seamless U.S. market execution.

Responsibilities

• Owns market research, strategic advisory, and business planning for the U.S. Direct-to-Consumer business. Conducts systematic research on market dynamics, competitor activity, and consumer segments across off-road electric motorcycles, powersports, and adjacent categories. Provides structural recommendations to company leadership on market entry, brand positioning, channel mix, and marketing investment. Sets quarterly and annual business plans. Aligns production cadence and inventory planning with the supply chain team.
• Owns product compliance and localization for the U.S. Direct-to-Consumer business. Coordinates reuse of compliance work already completed by existing distribution channels, and ensures the DTC business meets applicable federal and state regulatory requirements.
• Owns sales operations and fulfillment for the Direct-to-Consumer business, with accountability for sales performance and fulfillment SLAs. Manages order processing, customer service, and returns/exchanges workflows. Designs and implements large-parcel logistics solutions. Integrates payment channels. Ensures state-level sales compliance and marketplace onboarding compliance. Holds accountability for GMV (Gross Merchandise Volume), AOV (Average Order Value), CVR (Conversion Rate), and fulfillment cycle time.
• Owns brand building, digital marketing, customer acquisition, and user community operations for the Direct-to-Consumer business, with accountability for acquisition economics. Maintains brand consistency with existing channels. Builds and continuously optimizes the e-commerce site and platform stores. Partners with key opinion leaders and user communities in coordination with existing channels.

Qualifications

• 3–5 years of hands-on experience in U.S. DTC / e-commerce
• Prior experience in electric motorcycles or powersports
• Working knowledge of U.S. compliance fundamentals (UL / DOT / sales tax / product liability)

preferred:

• Electric motorcycle enthusiast or hobbyist

Salary & Benefits

• Competitive Base Salary (commensurate with experience)
• Performance-based Bonus (tied to sales revenue & growth milestones)
• Comprehensive Health, Dental, Vision, and Disability Insurance