E Commerce & Digital Marketing Manager

24 Seven Talent; New York (NY); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Hybrid work

Bonus

Job summary

24 Seven Talent is seeking an E‑Commerce & Digital Marketing Manager for a consumer brand in New York City. This hybrid role focuses on expanding digital revenue, strengthening customer engagement, and overseeing online merchandising, D2C campaigns, lifecycle marketing, and performance analysis across main digital channels.

You will own day-to-day e-commerce merchandising, develop the promotional calendar, support CRM and retention, collaborate with creative partners, agencies, and tech vendors,

Qualifications

• Experience in e-commerce, digital marketing, CRM, or consumer brand management.
• Knowledge of Shopify, Klaviyo, analytics and reporting tools.
• Understanding of email marketing, segmentation, and conversion-rate optimization.

Responsibilities

• Own day-to-day e-commerce merchandising including product detail pages and site content.
• Develop and manage the direct-to-consumer promotional calendar and campaigns.
• Support CRM and retention via email marketing, segmentation, and lifecycle communications.
• Collaborate with stakeholders, creative partners, agencies, and technology vendors to launch digital programs on schedule.
• Analyze website, campaign, CRM, and sales data to identify opportunities for improved conversion and revenue.
• Assist with demand forecasting, inventory coordination, and leadership reporting.

Skills

E-commerce

Digital marketing

CRM

Direct-to-consumer

Data analytics

Tools

Shopify

Klaviyo

Web analytics

Reporting tools

CRM systems

Job description

Job Description

E-Commerce & Digital Marketing Manager

Employment Type: Full-Time

Location: Hybrid - New York City

Salary: $80,000-$85,000 plus bonus, based on experience level.

Position Overview

Our client, a CPG brand, is seeking an E-Commerce & Digital Marketing Manager to help expand its digital revenue and strengthen customer engagement. This role will oversee online merchandising, direct-to-consumer campaign activity, lifecycle marketing, and performance analysis across key digital channels.

Key Responsibilities

• Own day-to-day e-commerce merchandising, including product detail pages, site content, promotional updates, and digital storefront presentation.
• Develop and manage the direct-to-consumer promotional calendar, coordinating campaign execution, results reporting, and ongoing optimization.
• Support CRM and retention initiatives, including email marketing, customer segmentation, audience development, and lifecycle communications.
• Collaborate with internal stakeholders, creative partners, agencies, and technology vendors to launch digital programs on schedule.
• Analyze website, campaign, CRM, and sales data to identify opportunities for improved conversion, engagement, and revenue performance.
• Assist with demand forecasting, inventory coordination, competitive monitoring, and leadership reporting.

Qualifications

• Experience in e-commerce, digital marketing, CRM, direct-to-consumer, or consumer brand management.
• Working knowledge of Shopify, Klaviyo, web analytics platforms, reporting tools, and customer service systems.
• Understanding of online merchandising, email marketing, promotional strategy, customer segmentation, and conversion-rate optimization.
• Strong analytical, organizational, communication, project-management, and presentation capabilities.