E-Commerce & Digital Marketing Manager

24 Seven Talent; New York (NY); On-site; USD 80,000 - 88,000; Full time

Job summary

24 Seven Talent in New York is seeking an experienced E-Commerce and Digital Marketing Manager to lead digital commerce, customer lifecycle, and promotional initiatives driving direct-to-consumer growth. You will oversee product pages, campaigns, and CRM strategies, partnering with creative and platform teams to deliver on-time digital initiatives. The role demands strong analytics, communication, and project-management skills.

Qualifications

• Experience in e-commerce, digital marketing, CRM, or direct-to-consumer brand management.
• Hands-on knowledge of Shopify, Klaviyo, analytics tools, reporting dashboards, and customer service platforms.
• Strong understanding of merchandising, email marketing, customer segmentation, promotions, and conversion optimization.
• Excellent analytical, project management, communication, and presentation skills.

Responsibilities

• Manage product pages, digital merchandising, content updates, and promotional activity across e-commerce channels.
• Lead the direct-to-consumer promotional calendar, including campaign planning, coordination, reporting, and optimization.
• Support email, CRM, segmentation, retention, and paid-media audience strategies.
• Partner with creative, agency, platform, and internal teams to deliver digital initiatives on time.
• Monitor website, campaign, CRM, and sales performance; turn insights into actionable recommendations.
• Support inventory alignment, forecasting, competitive research, and executive-ready reporting.

Skills

E-commerce

Digital marketing

CRM

Direct-to-consumer

Analytics

Project management

Communication

Presentation skills

Tools

Shopify

Klaviyo

Google Analytics

Reporting dashboards

Job description

Salary: $80-$88k + bonus (dependent on experience level)

Overview

Join a growing consumer products organization as an E-Commerce & Digital Marketing Manager. You will lead digital commerce, customer lifecycle, and promotional initiatives to improve online performance, customer engagement, and direct-to-consumer growth.

Key Responsibilities

• Manage product pages, digital merchandising, content updates, and promotional activity across e-commerce channels.
• Lead the direct-to-consumer promotional calendar, including campaign planning, coordination, reporting, and optimization.
• Support email, CRM, segmentation, retention, and paid-media audience strategies.
• Partner with creative, agency, platform, and internal teams to deliver digital initiatives on time.
• Monitor website, campaign, CRM, and sales performance; turn insights into actionable recommendations.
• Support inventory alignment, forecasting, competitive research, and executive-ready reporting.

Qualifications

• Experience in e-commerce, digital marketing, CRM, or direct-to-consumer brand management.
• Hands‑on knowledge of Shopify, Klaviyo, analytics tools, reporting dashboards, and customer service platforms.
• Strong understanding of merchandising, email marketing, customer segmentation, promotions, and conversion optimization.
• Excellent analytical, project management, communication, and presentation skills.