E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Myrtle Beach (SC); Hybride; USD 57 000 - 88 000; Plein temps

Avantages offerts par ce poste

Competitive annual salary

Hybrid work model

Medical aid and retirement plan

Professional development budget

Collaborative team environment

Résumé du poste

Placements24 is partnering with a client seeking a highly analytical E-commerce Conversion Rate Optimization (CRO) Specialist to join their marketing team in East London. You will identify opportunities to improve website user experience, streamline conversion funnels, and drive sales performance on the ecommerce platform.

You will conduct user research, analyze website data, design and implement A/B tests, and collaborate with UX/UI designers and developers to translate insights into effective

Qualifications

• Proven CRO experience in ecommerce.
• Data-driven approach with proven conversion improvements.
• Experience with user research methodologies and data analysis.
• Strong communication and cross-functional collaboration skills.
• Proficiency with CRO tools: Google Optimize, Optimizely, VWO, Hotjar.

Responsabilités

• Develop and execute a comprehensive CRO strategy to maximize conversion rates on the e-commerce website.
• Conduct user research, usability testing, and heuristic analysis to identify friction points in the customer journey.
• Analyze website data, user behaviour, and A/B test results using tools like Google Analytics, Hotjar, or similar platforms.
• Design, implement, and manage A/B tests and multivariate tests on website elements, landing pages, and checkout processes.
• Collaborate closely with UX/UI designers and developers to translate insights into effective website enhancements.
• Monitor and report on CRO performance, providing clear insights and recommendations for continuous improvement.

Connaissances

CRO

A/B testing

User research

Data analysis

UX collaboration

Outils

Google Optimize

Optimizely

VWO

Hotjar

Description du poste

About the Role

Our client is seeking a highly analytical and user-focused E-commerce Conversion Rate Optimization (CRO) Specialist to join their marketing team in East London. This role is paramount in identifying opportunities to improve website user experience, streamline conversion funnels, and ultimately increase sales performance on their e-commerce platform. You will be responsible for conducting user research, analyzing website data, designing and implementing A/B tests, and collaborating with design and development teams to implement changes that drive higher conversion rates. This is an exciting role for someone passionate about optimizing online customer journeys within a hybrid work setting.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy to maximize conversion rates on the e-commerce website.
• Conduct user research, usability testing, and heuristic analysis to identify friction points in the customer journey.
• Analyze website data, user behaviour, and A/B test results using tools like Google Analytics, Hotjar, or similar platforms.
• Design, implement, and manage A/B tests and multivariate tests on website elements, landing pages, and checkout processes.
• Collaborate closely with UX/UI designers and developers to translate insights into effective website enhancements.
• Monitor and report on CRO performance, providing clear insights and recommendations for continuous improvement.

Requirements

• Proven experience as a CRO Specialist or in a related role with a strong focus on e-commerce optimisation.
• Demonstrable success in increasing conversion rates through data-driven A/B testing and user experience improvements.
• Proficiency with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and web analytics platforms.
• Strong understanding of user behaviour, web usability, and e-commerce best practices.
• Experience with user research methodologies and data analysis is essential.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Benefits

• Competitive annual salary.
• Hybrid work model combining remote work and office presence in East London.
• Comprehensive medical aid and retirement plan options.
• Professional development opportunities and budget for relevant training.
• A collaborative team environment focused on innovation and results.