E-commerce Content Strategist

Placements24; Roanoke (VA); On-site; USD 53,000 - 79,000; Full time

Benefits offered by this job

Health benefits

Retirement benefits

Professional development

Collaborative environment

Job summary

Placements24 is seeking an E-commerce Content Strategist to elevate the online brand presence and product storytelling for an established East London ecommerce presence.

You will develop and implement a content strategy spanning website copy, product descriptions, blogs, and social content, with a strong focus on SEO and conversion optimization. Collaboration with design and marketing will shape on-brand experiences.

Qualifications

• Proven experience as Content Strategist, Content Manager, or Copywriter in ecommerce.
• Strong understanding of SEO principles, keyword research, and content optimization.
• Excellent writing, editing, and proofreading skills with a portfolio showcasing effective content creation.
• Experience with content management systems (CMS) and familiarity with ecommerce platforms.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with ecommerce goals, target audience, and brand positioning.
• Oversee the creation, editing, and optimization of all website content, including product descriptions, landing pages, and informational articles.
• Plan and manage the editorial calendar for blog posts, social media updates, and email newsletters.
• Collaborate with design and marketing teams to ensure content is visually appealing, on-brand, and communicates product value.
• Implement SEO best practices into content creation to improve search engine rankings and organic traffic.
• Analyze content performance metrics and refine strategy to improve engagement and conversions.

Skills

Content strategy

SEO

Copywriting

CMS

Analytics

Tools

CMS

Job description

Our client is seeking a creative and strategic E-commerce Content Strategist to elevate their online brand presence and product storytelling in East London. This role is responsible for developing and implementing a content strategy that drives engagement, supports SEO goals, and ultimately boosts conversion rates on their e-commerce platform. You will oversee the creation, curation, and optimization of all digital content, including website copy, product descriptions, blog posts, social media content, and visual assets. The ideal candidate is a strong communicator with a deep understanding of how compelling content can influence customer purchasing decisions and build brand loyalty within the competitive e-commerce landscape.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with e-commerce goals, target audience, and brand positioning.
• Oversee the creation, editing, and optimization of all website content, including product descriptions, landing pages, and informational articles.
• Plan and manage the editorial calendar for blog posts, social media updates, and email newsletters.
• Collaborate with design and marketing teams to ensure all content is visually appealing, on-brand, and effectively communicates product value.
• Implement SEO best practices into content creation to improve search engine rankings and organic traffic.
• Analyze content performance metrics, using data to refine strategy and improve engagement and conversion rates.

Requirements

• Proven experience as a Content Strategist, Content Manager, or Copywriter, with a focus on e-commerce.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills, with a portfolio showcasing effective content creation.
• Experience with content management systems (CMS) and familiarity with e-commerce platforms.
• Ability to analyze content performance data and translate insights into actionable strategies.

Benefits

• Competitive annual salary commensurate with experience.
• Opportunity to shape the brand narrative and user experience for an established e-commerce presence in East London.
• Comprehensive health and retirement benefits.
• Support for professional development and continuous learning in content marketing and digital strategy.
• A dynamic and collaborative work environment focused on growth and innovation.