Content Strategist

Placements24; Willows (CA); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary + bonus

Flexible hours & remote work

Generous annual leave

Innovative content projects

Supportive team environment

Job summary

Placements24 in Welkom is seeking a Content Strategist to drive our content initiatives from their Welkom base. You will own content strategy, oversee creation for websites, blogs, social media, and marketing collateral, and guide performance analysis across channels.

The ideal candidate has 5+ years in content strategy or digital marketing, strong SEO and CMS knowledge, excellent writing and PM skills, and a proven ability to translate insights into data-driven content plans with B2B/B2C

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital marketing.
• Strong understanding of SEO, content management systems, and analytics tools.
• Excellent writing, editing, and project management skills.
• Proven ability to develop and execute data-driven content strategies.
• Experience in B2B or B2C marketing environments.

Responsibilities

• Develop and own the overall content strategy, including content pillars, themes, and editorial calendar.
• Oversee the creation of high-quality, engaging content for websites, blogs, social media, and marketing collateral.
• Conduct keyword research and audience analysis to inform content development and optimization.
• Implement SEO best practices to maximize content visibility and search engine rankings.
• Analyze content performance metrics and use insights to refine strategy and improve engagement.
• Collaborate with design, marketing, and product teams to ensure content alignment and impact.

Skills

Content strategy

SEO

Writing & editing

Project management

Data-driven decision making

Audience analysis

Education

Bachelor's degree in Marketing/Communications/English or related field

Tools

CMS

Analytics tools (Google Analytics)

Job description

About the Role

Our client is searching for a creative and analytical Content Strategist to drive their content initiatives from their Welkom base. This role is responsible for developing and implementing a cohesive content strategy that aligns with business goals, enhances brand awareness, and engages target audiences. You will oversee content creation, distribution, and performance analysis across various channels. The ideal candidate possesses a deep understanding of content marketing, SEO, and audience engagement techniques, with a proven ability to translate complex ideas into compelling digital experiences.

Key Responsibilities

• Develop and own the overall content strategy, including content pillars, themes, and editorial calendar.
• Oversee the creation of high-quality, engaging content for websites, blogs, social media, and marketing collateral.
• Conduct keyword research and audience analysis to inform content development and optimization.
• Implement SEO best practices to maximize content visibility and search engine rankings.
• Analyze content performance metrics and use insights to refine strategy and improve engagement.
• Collaborate with design, marketing, and product teams to ensure content alignment and impact.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital marketing.
• Strong understanding of SEO, content management systems, and analytics tools.
• Excellent writing, editing, and project management skills.
• Proven ability to develop and execute data-driven content strategies.
• Experience in B2B or B2C marketing environments.

Benefits

• Competitive salary and bonus structure.
• Flexible working hours and remote work options.
• Generous annual leave and company holidays.
• Opportunities to work on innovative content projects.
• Supportive team environment fostering creativity and growth.