DTC Site Operations Director - Launch & Growth

Hasbro, Inc.; Renton, Northern (WA, KY); Hybrid; USD 155,000 - 233,000; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. is seeking a Site Operations Director in Renton, WA to lead the team responsible for storefront pages, site content, and digital assets across multiple DTC properties.

The role partners with Business, Marketing, and Brand teams to execute on merchandising strategy from handoff to launch. You will plan execution, manage capacity, set SLAs, launch updates on time, and translate brand copy into engaging on-site experiences.

Qualifications

• 8+ years of operational or ecommerce experience in DTC, digital media, entertainment, or consumer brands
• Proven ability to turn brand strategy into digital execution — PDPs, homepages, landing pages, site content, and beyond
• Experience building intake and delivery processes for digital storefronts
• Consistent track record to spot process gaps, automate manual work, and set SLAs that stick
• Demonstrated judgment in capacity planning and trade-off decisions under pressure
• Experience building and leading teams that own digital operations, copy, and digital assets
• Strong grasp of mobile-first, responsive design
• Experience launching A/B experiments and translating results into action
• Sharp cross-functional and escalation-management skills, with the ability to align partners and drive timelines forward

Responsibilities

• Build and grow a team that creates storefront pages and keeps site content sharp and on-brand across multiple DTC properties
• Plan execution and capacity against business plans, and make sharp trade-off calls when priorities compete
• Lead the launch execution calendar and deliver every update on time and consistently
• Transform brand-provided copy and assets into site-specific content and graphics that make each property pop
• Catch launch risks early, own problem-solving, and keep partners informed every step of the way
• Set clear SLAs to measure and report on team performance, and find opportunities to automate manual processes
• Convert engagement data into recommendations that power future launches
• Launch experiments with partners to continuously improve the shopping experience

Skills

Ops/ecommerce exp

Brand-to-digital execution

Digital storefront processes

Capacity planning

Team leadership - digital ops

Mobile-first design

A/B testing

Cross-functional collaboration

Tools

Salesforce Commerce Cloud

CMS platforms

Job description

Hasbro, Inc. is seeking a Site Operations Director in Renton, WA to lead the team responsible for storefront pages, site content, and digital assets across multiple DTC properties.

The role partners with Business, Marketing, and Brand teams to execute on merchandising strategy from handoff to launch. You will plan execution, manage capacity, set SLAs, launch updates on time, and translate brand copy into engaging on-site experiences.