DTC Sales Manager

Tasting & Tap Room Expo; Healdsburg (CA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Tasting & Tap Room Expo in California seeks a dynamic DTC Sales Manager to lead a sales team, craft bold marketing strategies, and drive revenue growth. You will champion the wine club, coordinate events, and ensure top-notch guest experiences in a collaborative setting.

Ideal candidates will have wine industry experience, proven sales success, and strong leadership and communication skills to inspire staff and meet ambitious goals.

Qualifications

• Must have a track record of meeting or exceeding sales targets.
• Experience managing a sales team and driving revenue growth.
• Ability to develop creative marketing strategies for DTC sales.
• Strong organizational and problem-solving skills.
• Comfort with events, wine club programs, and customer relations.

Responsibilities

• Supervise and coach team members to align with standards and procedures.
• Lead sales strategies and campaigns to achieve objectives.
• Analyze sales data and club reports to optimize performance.
• Oversee wine club sign-ups and monthly club communications.
• Plan winery events, staff, logistics, and attendance.
• Respond to customer feedback and manage online conversations.
• Ensure accurate order packing, inventory, and reporting.

Skills

Team leadership

Sales strategy

Coaching

Event planning

Brand development

Communication

Education

High School Diploma or GED

Bachelor's degree preferred

Wine industry experience (3+ years)

Tools

Microsoft Office Suite

Commerce7

Red Chirp

Constant Contact

Adobe Creative Suite

Job description

We are looking for an innovative and strategic DTC Sales Manager! This role involves managing a dynamic sales team, developing creative marketing strategies, and driving revenue growth. The ideal candidate will be passionate about wine, possess strong management skills, and thrive in a collaborative environment focused on exceeding sales goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Supervise and coach team members to ensure that they are properly trained on standards, policies, and procedures.
• Communicate and monitor sales incentive program and ensure the winery meets or exceeds sales and wine club sign-up goals.
• Lead staff meetings and keeps staff up to date on procedures, sales goals, event updates and other pertinent information to aid sales and improve efficiency.
• Ensure that all shipping orders are accurately packed and processed in a timely manner.
• Help execute monthly physical inventory for wine and oversee inventory counts and allocations.
• Ensure that all visitors are greeted immediately when they enter the tasting room and are provided with an experience that creates brand loyalty.
• Generate monthly and annual club member reports.
• Write content for club newsletters.
• Work to develop and implement sales strategies and campaigns to ensure achievement of sales objectives.
• Foster an atmosphere of teamwork and enthusiastic employee relations.
• Appraise performance, taking disciplinary action when appropriate; addresses complaints and resolves problems.
• Oversee the completion of monthly/quarterly reports
• Use monthly/quarterly reports to provide direction for winery operations, event planning and winemaking.
• Utilize sales data to identify and promote most effective timelines to market each wine.
• Oversee monthly and annual club member reports, club communication, allocations, and club processing.
• Evaluate opportunities for new club events, marketing opportunities and campaigns.
• Oversee the completion of all forms and submissions for initiatives and allocates wine for competitions.
• Respond to all customer complaints and monitor online customer forums.
• Plan all winery events including, but not limited to set-up, break down, staffing, fulfillment, and other logistical activities.
• Attend all events and actively encourages sales.
• Performs other duties and responsibilities as assigned.

MINIMUM QUALIFICATIONS:

• Must be at least 21 years of age.
• Current Responsible Beverage and Safe Food Handler Certification.
• Successful track record of meeting or exceeding sales targets.
• Excellent organizational, problem solving, and decision-making skills.
• Strong interpersonal awareness, relationship management and influencing skills.
• Able and available to work weekends, evenings, events, and occasional holidays.
• Able to demonstrate a professional appearance and demeanor.
• Possess a high level of branding and operational tasting room expertise.
• Possess and maintain a valid Class C driver’s license, a reliable, insured method of transportation and an insurable driving record.
• Proven ability to set, meet and exceed sales goals in a direct-to-consumer environment.
• Self-directed, motivated, and able to work with little direction or supervision.
• Excellent communication and leadership skills.
• Strong attention to detail.
• Excellent analytical and project management skills.
• Successful experience supervising, coaching, developing, and managing staff.
• Able to create effective sales strategies and budgets.

EDUCATION & EXPERIENCE:

• High School Diploma or GED required. Bachelor's degree preferred.
• Minimum of three years of successful experience in the same or similar position within the wine industry.

LANGUAGE SKILLS:

• Fluent in the English language (speak, read, write, type) required. Multi-lingual preferred.
• Able to communicate in a professional and effective manner at all times in both oral and written formats.
• Ability to effectively respond to inquiries, comments, or complaints from internal or external customers.

COMPUTER SKILLS:

Intermediate to advanced level of proficiency in the use of Microsoft Office Suite, Commerce7, Red Chirp, Constant Contact, and Adobe Creative Suite.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an individual to successfully perform the essential functions of this job. A reasonable accommodation, if available, may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to speak, listen, hear, see, smell, taste, read, write, and type. Must also be able to use arms, hands, fingers to reach, grasp, lift, push, pull, carry, open/close, as well as perform other job-related tasks. The employee is required to sit, stand, move, and walk for prolonged periods of time. Must be able to operate standard office equipment and lift/carry/move 50 lbs. on a regular basis. Must be able to climb stairs and ladders. May need to kneel or crouch occasionally. Must be able to drive to other company locations, run errands, and attend special events.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The environment will differ depending upon the work location. This position requires the ability to travel to other Company locations and special events. The noise level in the work environment is generally low to moderate. Noise levels generally rise during special events.

Wilson Artisan Wineries and its affiliate Companies are an Equal Opportunity Employer.