DTC E-commerce Copywriter (US Market Experience Needed) - US

Umaez LLC; Northern (KY); Hybrid; USD 54,000 - 76,000; Full time

Benefits offered by this job

Fully remote

Learning budget

Growth opportunities

Weekly feedback from senior team

Job summary

Umaez LLC is seeking a full-time contractor copywriter specializing in DTC and ecommerce. You will craft email flows, campaigns, SMS copy, and landing page content across multiple brands with distinct voices. The role emphasizes direct-response writing, fast turnaround, and remote collaboration.

Experience with Klaviyo and SEO-informed copy is preferred, along with a strong ability to localize content for US audiences and maintain high-quality output across time zones.

Qualifications

• 2+ years of DTC or ecommerce copywriting experience with a portfolio including email flows, landing pages, and product copy.
• Near-native US English writing with a strong direct-response instinct.
• Ability to write across multiple brands with distinct voices without blending them.
• Category fit in fragrance, personal care, beauty, or health and wellness is a strong advantage.

Responsibilities

• Write email flows for welcome, post-purchase, pre-renewal, cancellation saves, win-back, and more.
• Create email campaigns for launches, promotions, seasonal sends, upsells, and re-engagement.
• Craft SMS copy, subject lines, preheaders, and CTAs across channels.
• Develop landing page and pre-lander copy when needed and refine product page copy.
• Localize website copy and SEO content as required; maintain consistency across brands.

Skills

DTC copywriting

Klaviyo

Direct response

Multi-brand writing

AI workflow

Job description

DTC Copywriter - Landing Pages & Brand Copy

[Full-Time Contractor] [Remote] [Flexible Timezone]

Fragrance and health and wellness are two of the most psychologically rich categories in DTC. Customers buy because they want to feel something, look like something, or become something. We build subscription-first brands in both, and we need a full-time copywriter who understands how to write for desire, results, and retention across email, landing pages, product copy, and SEO.

What You Will Write

Depending on where each brand is in its build, some of this you write from scratch. Some of it you inherit and sharpen. Either way, the standard is the same.

PRIMARY:

• Email flows — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and more


• Email campaigns — promotional sends, launches, seasonal, upsell, and re-engagement


• SMS copy


• Subject lines, preheaders, and CTAs across all of the above

SECONDARY [Only if needed to fill workload gap]:

• Landing page and pre-lander copy


• Help write or finetune/proofread/localize the following as needed;
  
  
  • Product page copy — descriptions, results framing, ingredient and usage education etc.,
  
  
  • Website and brand copy — homepage, brand narrative, and supporting pages as needed
  
  
  • SEO content — category pages, blog posts, and on-site copy optimised for organic traffic
  
  
  
  


• 2+ years of DTC or e-commerce copywriting experience — portfolio must include email flows, landing pages, and product copy


• Klaviyo experience — flows and campaigns


• Strong direct-response instincts — subject lines that get opened, CTAs that convert, copy that earns its word count


• Ability to write across multiple brands with different voices, avatars, and categories without them blending


• Category fit — experience in fragrance, personal care, beauty, or health and wellness is a strong advantage. You need to understand how to write for desire, aspiration, and results without over-claiming


• Strong copywriting skills and AI workflow — we expect AI as part of your process but the final copies must be specific, human-edited, and client-ready -not generic


• Near-native US English — our MAIN audience is American


• Fast turnaround and clean output — proofread before you submit

Strong Advantages

• Proven track record and good performance of written emails for subscription DTC brand/s


• SEO copywriting — keyword research, on-page optimisation, meta copy


• SMS platform experience — Klaviyo SMS, Postscript, or Attentive


• Experience writing across multiple brands or clients simultaneously

Compensation & Benefits

Competitive monthly rate (contractor) to be discussed based on experience

Fully remote - no office, no fixed timezone

Learning & development budget

Access to winning ad and landing page references across our brand portfolio

Clear growth path as the team and brand portfolio expands

Weekly performance reviews and tight feedback loops with senior team members

Exposure to multi-market DTC operations across US and Southeast Asia