DTC E-commerce Copywriter (US Market Experience Needed) - EU Applicants

Umaez LLC; Northern (KY); Hybrid; USD 50,000 - 73,000; Full time

Benefits offered by this job

Fully remote work arrangement

Learning & development budget

Access to brand references

Job summary

Umaez LLC is seeking a DTC Copywriter to craft email flows, landing pages, product copy, and SEO content for multiple brands. This full-time contractor role is fully remote with flexible timezones and a US-focused voice.

You will write between campaigns, flows, and site copy, balancing brand voices, driving demand, and retention while meeting tight turnaround times. Experience in fragrance, health, or wellness is a plus.

Qualifications

• 2+ years of DTC or e-commerce copywriting experience.
• Klaviyo experience — flows and campaigns.
• Strong direct-response instincts — subject lines and CTAs that convert.
• Ability to write across multiple brands with different voices.
• Category fit — fragrance, personal care, beauty, or health and wellness is a plus.
• Strong copywriting skills and AI workflow — final copies are human-edited.

Responsibilities

• Email flows — welcome, post-purchase, pre-renewal, cancellation save, win-back.
• Email campaigns — promotional sends, launches, seasonal, upsell, re-engagement.
• SMS copy across campaigns and flows.
• Subject lines, preheaders, and CTAs across all copy.
• Landing page and pre-lander copy when needed.
• Product page copy — descriptions, usage education, benefits.
• Website/brand copy — homepage and brand narrative.
• SEO content — category pages, blog posts, on-site copy.

Skills

DTC copywriting

Direct-response writing

Multi-brand writing

AI-assisted writing

US English (near-native)

Fast turnaround

Tools

Klaviyo

Job description

DTC Copywriter - Landing Pages & Brand Copy

[Full-Time Contractor] [Remote] [Flexible Timezone]

Fragrance and health and wellness are two of the most psychologically rich categories in DTC. Customers buy because they want to feel something, look like something, or become something. We build subscription-first brands in both, and we need a full-time copywriter who understands how to write for desire, results, and retention across email, landing pages, product copy, and SEO.

What You Will Write

Depending on where each brand is in its build, some of this you write from scratch. Some of it you inherit and sharpen. Either way, the standard is the same.

PRIMARY:

• Email flows — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and more


• Email campaigns — promotional sends, launches, seasonal, upsell, and re-engagement


• SMS copy


• Subject lines, preheaders, and CTAs across all of the above

SECONDARY [Only if needed to fill workload gap]:

• Landing page and pre-lander copy


• Help write or finetune/proofread/localize the following as needed;
  
  
  • Product page copy — descriptions, results framing, ingredient and usage education etc.,
  
  
  • Website and brand copy — homepage, brand narrative, and supporting pages as needed
  
  
  • SEO content — category pages, blog posts, and on-site copy optimised for organic traffic
  
  
  
  


• 2+ years of DTC or e-commerce copywriting experience — portfolio must include email flows, landing pages, and product copy


• Klaviyo experience — flows and campaigns


• Strong direct-response instincts — subject lines that get opened, CTAs that convert, copy that earns its word count


• Ability to write across multiple brands with different voices, avatars, and categories without them blending


• Category fit — experience in fragrance, personal care, beauty, or health and wellness is a strong advantage. You need to understand how to write for desire, aspiration, and results without over-claiming


• Strong copywriting skills and AI workflow — we expect AI as part of your process but the final copies must be specific, human-edited, and client-ready -not generic


• Near-native US English — our MAIN audience is American


• Fast turnaround and clean output — proofread before you submit

Strong Advantages

• Proven track record and good performance of written emails for subscription DTC brand/s


• SEO copywriting — keyword research, on-page optimisation, meta copy


• SMS platform experience — Klaviyo SMS, Postscript, or Attentive


• Experience writing across multiple brands or clients simultaneously

Compensation & Benefits

Competitive monthly rate (contractor) to be discussed based on experience

Fully remote - no office, no fixed timezone

Learning & development budget

Access to winning ad and landing page references across our brand portfolio

Clear growth path as the team and brand portfolio expands

Weekly performance reviews and tight feedback loops with senior team members

Exposure to multi-market DTC operations across US and Southeast Asia