DSD Sales Manager

Xpress Distributors Inc.; Tampa (FL); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Bonus based on performance

Opportunity for advancement

Paid time off

Training & development

Job summary

Xpress Distributors Inc. in Tampa, FL, seeks a DSD Sales Manager to own and grow the DSD sales operation across our territory. You will build routes, hire and develop a team of Route Sales Representatives, set targets, and manage P&L per route to drive density and profitability.

Directly reporting to ownership, you will scale the operation as the brand portfolio expands. Ideal candidates have deep DSD experience with major beverage distributors, a proven track record of opening new accounts, and

Qualifications

• 7–10+ years of DSD experience in beverage distribution.
• Experience with major beverage distributors or strong regional DSD operations.
• Proven track record of managing route sales reps and growing account bases.
• Deep understanding of route economics, density planning, and merchandising.
• Strong relationships with convenience, grocery, and independent retail buyers in the Southeast.
• Experience opening new accounts at scale.
• Comfortable with data: weekly sales reports, scan data, profitability analysis.
• Valid driver’s license and clean driving record.

Responsibilities

• Own and grow the DSD sales operation for Xpress Distributors.
• Build, manage, and optimize route structures for density and profitability.
• Hire, train, and develop a team of Route Sales Representatives.
• Set weekly, monthly, and annual sales targets per route and per rep.
• Manage P&L by route, including labor, fuel, gross margin, and operating expenses.
• Open new accounts in priority territories across convenience, independent grocery, and foodservice.
• Build and execute a territory expansion plan as the brand portfolio grows.
• Coordinate with brand suppliers on new product launches, promotions, and planogram execution.
• Monitor competitor activity, route economics, and account-level performance.
• Report directly to ownership on KPIs, account growth, and team performance.

Skills

DSD experience

Route sales management

Sales leadership

Data-driven decisions

Relationship building

Territory expansion

Job description

Benefits:

• Bonus based on performance
• Opportunity for advancement
• Paid time off
• Training & development

The Opportunity

Xpress Distributors is a full-service beverage distributor based in Tampa, FL. We deliver a growing portfolio of beverage brands directly to convenience stores, independent grocery, and foodservice accounts across our territory. As part of a larger family of beverage and CPG companies, we move fast, operate lean, and give every team member direct access to ownership and the decisions that shape the business.

We are hiring a DSD Sales Manager to own and grow our entire DSD sales operation. This is not a role for someone looking to maintain the status quo. You will build route structures, develop a team, open new accounts, and scale the operation as our brand portfolio grows. You will report directly to ownership and have a clear path to senior leadership as Xpress expands.

If you have deep DSD experience, know how to build a route book, and are ready to lead a sales function from the ground up, we want to talk.

What You'll Do

• Own and grow the DSD sales operation for Xpress Distributors
• Build, manage, and optimize route structures for maximum density and profitability
• Hire, train, and develop a team of Route Sales Representatives
• Set weekly, monthly, and annual sales targets per route and per rep
• Manage P&L by route, including labor, fuel, gross margin, and operating expenses
• Open new accounts in priority territories across convenience, independent grocery, and foodservice
• Build and execute a territory expansion plan as the brand portfolio grows
• Coordinate with brand suppliers on new product launches, promotions, and POG execution
• Monitor competitor activity, route economics, and account-level performance
• Report directly to ownership on KPIs, account growth, and team performance

What We're Looking For

• 7 to 10 or more years of DSD experience, ideally in beverage
• Direct experience at a major beverage distributor (Coca-Cola, Pepsi, Red Bull, Monster, Anheuser-Busch, Reyes Beverage Group) or a strong regional DSD operation
• Proven track record of managing route sales reps and growing account bases
• Deep understanding of route economics, density planning, and cold box and shelf merchandising
• Strong relationships with convenience, grocery, and independent retail buyers in the Southeast
• Experience opening new accounts at scale
• Comfortable with data: weekly sales reports, scan data, route profitability analysis
• Valid driver's license and clean driving record

Bonus Qualifications

• Existing relationships with retail accounts in the Tampa metro and broader Florida market
• Experience launching new beverage brands through DSD
• Bilingual English and Spanish

Compensation and Benefits

• Base salary: $75,000 to $95,000 based on experience
• Performance bonus tied to account growth, route profitability, and new business
• Direct exposure to ownership and a clear path to senior leadership as Xpress scales
• Opportunity to build and lead the DSD sales function for a growing full-service beverage distributor