Database Administrator

Winnavegas Casino Resort; Sloan Township (IA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Health insurance

Paid time off

Opportunity for advancement

Job summary

Winnavegas Casino Resort is seeking a Database Marketing Supervisor who will execute and oversee all aspects of the Direct Mail program, including campaign strategy and analysis. You will be responsible for developing and refining database marketing strategies, focusing on optimizing marketing ROI through detailed analysis.

The ideal candidate will possess a high school diploma and preferably a Bachelor’s degree, along with strong analytical and presentation skills. This role requires attention to detail and the ability to work in a fast-paced, sometimes smoky environment.

Qualifications

• High School diploma or GED required.
• Preferred Bachelor's degree or equivalent combination of education and experience.
• Ability to interact professionally with a diverse group.

Responsibilities

• Responsible for executing all components of the Direct Mail program.
• Develop and monitor marketing segmentation strategies with attention to ROI.
• Conduct direct marketing analytics including response modeling and player profiling.

Skills

Analytical thinking

Communication skills

Presentation skills

Research and persuasion

Leadership skills

Education

High School diploma or GED

Bachelor’s degree preferred

Job description

Benefits

• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Help or transport service
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

Job Summary

Under the direction of the Marketing Director, the Database Marketing Supervisor is responsible for the execution of all components of the Direct Mail program. Including, offer development, list segmentation, targeting strategy, test and control methodologies, and back-end analysis of all campaigns. The database supervisor is responsible for developing, testing, refining, and implementing database marketing strategies. The Database Marketing Supervisor is responsible for monitoring marketing segmentation with attention to ROI based on database response analysis. The Database Marketing Supervisor conducts direct marketing analysis including response modeling, guest profiling and segmentation, and other database marketing analysis projects on both a pre-defined and ad hoc schedule. The database administrator will assist management in operating more efficiently and effectively under the ordinance adopted by the Winnebago gaming commission and the Winnebago tribal council.

Job Duties

• Responsible for the execution of all components of the Direct Mail program.
• Including but not limited to list pulls, segmentation, reinvestment, and the systematic creation and attachment of incentives.
• Develop, test, refine, implement, and monitor marketing segmentation strategies with attention to ROI based on database response analysis.
• Conducts direct marketing analytics including response modeling, player profiling and segmentation, needs analysis, predictive modeling, and other types of quantitative and qualitative strategic business analysis.
• Develop comprehensive monthly reports on database segmentation, player profile analysis, and campaign performance.
• Analyzes performance data to investigate hypotheses and to identify meaningful patterns in rich.
• Uses data and analytics to help develop actionable strategic recommendations to maximize campaign success.
• Helps prepare professional presentations for dissemination of information analyzed.
• Read, understand, and adhere to Winnebago Gaming Compact and Winnebago Tribe Gaming Code and Personnel Rules and Regulations.
• Must attend all meetings and/or training as directed by management.
• Perform all other job-related duties as assigned.

Education and Experience Requirements

• High School diploma or GED required.
• Bachelor’s degree preferred or equivalent combination of education and experience.
• Ability to interact professionally with a diverse group.
• Must possess analytical thinking, communication, and presentation skills.
• Ability to research and persuade.
• Leadership skills and abilities.
• Must be able to successfully pass a pre-employment drug screen.
• Must be able to successfully pass a background investigation.
• Must be able to obtain a Winnebago Gaming Commission License.
• Bi-cultural experience preferred.
• Native American preference.

Condition of Employment

• Must have a telephone.
• Must possess a valid driver’s license.
• Independent problem-solving skills; flexibility to meet tight deadlines.
• Must possess excellent attention to detail, a positive attitude, and strong interpersonal skills.
• Work is performed indoors in a climate-controlled environment.
• Must be able to work in close spaces while working with others.
• Must be able to handle excessive noise while working.
• Must be able to withstand a smoky environment for extended periods, with direct exposure to secondhand smoke.