Downstream Marketing Manager- ASC - (Remote)

Stryker; BLOOMINGTON (MN); On-site; USD 118,000 - 197,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Employee stock purchase plan (ESPP)

Wellbeing program

Job summary

Stryker in Bloomington, MN seeks a dynamic Marketing Manager to drive go-to-market strategies for Sustainability Solutions, with emphasis on the ASC market and close collaboration with the sales team. Travel up to 40% and proximity to a Stryker facility are expected to support periodic site visits.

You will lead competitive insights, value proposition segmentation, and positioning, guiding the marketing objectives and cross-divisional initiatives in a fast-paced environment.

Qualifications

• Bachelor’s degree is required.
• 8+ years of work experience required.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on timelines.
• Ability to be persuasive in the absence of organizational authority.
• Understand complex interdivisional procedures and policies.
• Healthcare industry experience.
• Proven ability to create commercial strategies.
• Value propositions, targeted segmentation.

Responsibilities

• Interpret competitive analysis and inform marketing strategies across ASC and Distribution channels.
• Tailor value proposition and segmentation to customer needs.
• Lead value proposition development and targeting/positioning.
• Define marketing objectives and monitor market dynamics.
• Monitor effectiveness and adjust strategies; mentor cross-divisional teams.
• Build relationships with customers and collaborate with sales to drive results.

Skills

Excellent presentation

Interpersonal communication

Analytical thinking

Problem-solving

Multi-project management

Persuasive communication

Cross-divisional collaboration

Healthcare industry experience

Commercial strategy development

Value propositions & segmentation

Education

Bachelor’s degree

MBA

Job description

We are seeking a dynamic Marketing Manager to develop go to market strategies for Stryker's Sustainability Solutions. This individual will be responsible for driving the annual marketing strategy with emphasis on ASC market. The role requires building strong relationships with customers and collaborating closely with the sales team to deliver impactful results. Success in this position demands comfort in a fast-paced, competitive environment and the ability to balance multiple priorities with excellence.

In this role, you will be required to travel up to 40%. Some months are heavier than others based on trade shows. Our ideal candidate is located within close proximity to a Stryker facility, as this role will require periodic travel to those locations.

What You Will Do

Competitive and Customer Insights

• Able to interpret competitive analysis and incorporate into marketing strategies across different channels (ASC, Distribution)
• Compares, contrasts, and anticipates the different types of competition that will be faced in the future.
• Monitors market activity, penetration and competitive wins or losses against key competitors.
• Tailors marketing strategies to meet both current and future customer needs.

Value Prop Segmentation

• Drives segmentation methods to improve commercial efficiency.
• Ensures ASC-specific messaging is tailored, aligned with, and reinforces broader business priorities and key messages.
• Executes on the segmentation variable and seeks evidence that focus on the segmentation variable delivers competitive advantage.

Value Prop Targeting & Positioning

• Leads the value proposition development work including the following components: customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
• Develops clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.

Marketing Objective

• Understands loyalty composition of the customer base.
• Understands market dynamics that may impact Marketing Objectives in the future and makes proactive recommendations to marketing strategy anticipating future market.

Strategic Objective

• Defines opportunity and estimates effort to target the various ownership structures within the ASC market.
• Continually monitors and evaluates current market strategy and makes recommendations on new source of volume strategies.

Effectiveness Measurement

• Establishes metrics and goals/success criteria and milestones.
• Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.

Other

• Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
• Demonstrates financial acumen.
• Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
• Able to routinely make decisions which may affect immediate operations and have a divisional impact.

Required

• Bachelor’s degree required
• 8+ years of work experience required
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Healthcare industry experience
• Proven ability to create commercial strategies
• Value propositions, targeted segmentation

Preferred

• MBA preferred
• 5+ years in medical device or marketing/sales experience
• Experience in reprocessing
• Experience in change management
• Sales of medical devices
• Experience in ASC markets

United States of America Pay Ranges

• USN: $118,000 - $196,700 USD Annual
• US5: $123,900 - $206,500 USD Annual
• US10: $129,800 - $216,400 USD Annual
• US15: $135,700 - $226,200 USD Annual
• US20: $141,600 - $236,000 USD Annual
• US30: $153,400 - $255,700 USD Annual

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.